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  "documentTitle": "True-Luxury Global Consumer Insights",
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  "notes": "The slide uses a table to contrast Gen Z/Millennials against Gen X/Baby Boomers/Silver, highlighting that while younger generations drive future growth, older generations have provided the bulk of historical value.",
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      "kind": "callout",
      "text": "Today, two segments of generations are both sizeable and relevant to address, contributing to brand value in different ways",
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      "text": "Today, two segments of generations are both sizeable and relevant to address, contributing to brand value in different ways.",
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      "text": "1. Younger Gens exhibit higher average spending per person and are the potential future growth drivers. 2. Older Gens are the loyal customers brands have recruited over time.",
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      "text": "Cumulative spend: 3.700B",
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      "text": "1. Personal Luxury spend includes apparel, footwear, accessories, leather goods, beauty, jewelry (branded and unbranded) and watches. Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey Mar/Apr '23...",
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      "text": "Young lead growth today, yet Older Gens invested over time and should not be neglected in short-term",
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