{
  "docId": "019dd923-5de0-76bd-a167-79114dd20f57",
  "docSlug": "2f67b0a318b0db9c",
  "documentTitle": "U.S. Podcast Advertising Revenue Study",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 18,
  "pageCount": 36,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "The slide uses donut charts to show the breakdown of ad revenue by campaign type over three years.",
  "elementsJson": [
    "donut_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-79114dd20f57/18",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-79114dd20f57",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-79114dd20f57.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-79114dd20f57#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Donut charts for 2019, 2020, 2021 showing revenue share by campaign type",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30184905-b09d-4ab2-a679-55630e377ea7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Podcast Ad Revenue Percentage Share: 52%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d9f3-76ef-9944-55d438356ea3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Note: 1| Number may not equal 100% due to rounding 2| Based on self-reported data. PwC | IAB FY 2021 Podcast Ad Revenue Study",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4732e4e5-3106-4de6-a530-e6274085ba65",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Continued use of both DR and awareness campaigns reflects that podcasting delivers across the purchase funnel",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2812a227-3ab5-41f3-93d5-7cd7b95c53dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.2,
        "y": 0.25
      },
      "kind": "title",
      "text": "Podcast Ad Revenue Percentage Share by Campaign Type (2019-2021)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1cf86591-461e-47b5-b840-13ff6ed5b6e4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "1afe28d8-506e-41fa-8aa4-e6d549b8d7a7",
      "evidence": "chart/donut: Donut charts for 2019, 2020, 2021 showing revenue share by campaign type",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 15,
      "beatId": "4e20ab99-f8df-470e-99d9-cbab82ccc60b",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Opportunities for Growth",
      "beatSlug": "sparkline-what-could-be-4",
      "evidence": "The document highlights opportunities for growth in podcast advertising, including increasing adoption of programmatic and geo-targeting.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}