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      "text": "As the overall digital advertising measurement discussion evolves from an opportunity-to-see/listen to attention and business outcomes, podcast advertising is expected to further interest ad buyers looking to reach consumers who are highly engaged.",
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      "text": "Coming in Q4: IAB’s Podcast Report Part II: Stay tuned for IAB’s 2023 Podcast Report Part II which will examine the drivers, strategies, and tactics related to 2022 revenues as well as, for the first time ever, reveal insights from the current year’s (2023) performance. The report will be released at IAB’s Audio Leadership Gathering in October.",
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      "text": "The Rise of the Attention Economy: As the overall digital advertising measurement discussion evolves from an opportunity-to-see/listen to attention and business outcomes, podcast advertising is expected to further interest ad buyers looking to reach consumers who are highly engaged and leaned into the content they’re consuming. IAB is spearheading initiatives to set standards/benchmarks for how new attention metrics can be applied across media channels, including podcasting, and inform media channel mixes. Join IAB’s “Attention Task Force” to be part of the conversation. Go here to learn more and here to sign up.",
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