{
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  "docSlug": "ad6a7486ad7a2d21",
  "documentTitle": "U.S. Podcast Advertising Revenue Study",
  "authorId": "PwC",
  "authorName": "IAB",
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  "notes": "The slide highlights a shift in podcast ad revenue away from news toward sports, society, and comedy.",
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      "kind": "callout",
      "text": "Sports, society and culture, and comedy revenues have overtaken news as major live, in-person sporting and lifestyle events returned, while news and political opinion content slowed.",
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      "kind": "chart",
      "text": "Podcast Ad Revenue Percentage Share by Content Genre (2021-2022)",
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      "kind": "disclaimer",
      "text": "Note: 1| Data in bars are rounded 2| Based on self-reported data 3| Excludes Other (21%) which is largely driven by one respondent's heavy investment. Additional genres not shown: Religion & Spirituality (0.5%), Technology (0.6%), Science (0.4%), Fiction (0.4%), Kids & Family (0.3%), Education (0.1%) and, Leisure (0.02%). *Reconciled to align with 2019 genre categories: News includes 2022 News (11.9%), Political Opinion Left (0.0%), Political Opinion Right (0.0%), Political Opinion Center (0.1%); Health & Fitness includes 2022 Physical Health & Fitness (0.4%), Mental / Emotional Health (1.3%) **Axios, 1/3/23; 7/12/22",
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      "text": "Revenue share percentage: 19%",
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      "kind": "title",
      "text": "News is no longer the top revenue genre—for the first time since 2018",
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      "evidence": "Similar to slide 5, the chart groups ad revenue percentage shares by content genre, somewhat resembling a matrix.",
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      "evidence": "Title states reversal: 'News is no longer the top revenue genre'.",
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      "evidence": "Grouped bar chart fits the year-over-year shift comparison.",
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      "evidence": "Black for 2021, red for 2022 bars.",
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      "evidence": "Direct visual contrast of two years per genre.",
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      "evidence": "Headline isolates a single reversal as the key insight.",
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      "evidence": "Callout explains why: events returned, election cycle ended.",
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      "evidence": "Grouped bar charts split revenue by industry category and content genre 2021 vs 2022.",
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