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  "documentTitle": "Overview of the ASEAN-6 Automotive Market",
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  "notes": "The slide uses a tabbed navigation header for ASEAN countries, highlighting Thailand.",
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      "kind": "callout",
      "text": "Japanese OEMs continue to lead Thai automotive sales. However, high loan rejection rates from tightened lending criteria made it more difficult to purchase new cars, particularly light pick-ups, which constitute most Thai car sales.",
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      "text": "Market share: 4.3%",
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      "text": "Key insights: Japanese OEMs continue to lead Thai automotive sales... Chinese auto manufacturers are on the rise... With an aggregate of 13,659 cars sales in 2024...",
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      "text": "Source: Marklines, Krungsri, PwC Research and Analysis ASEAN-6 Automotive Market Snapshot PwC",
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      "text": "Top automotive OEMs in Thailand (by volume of vehicles sold)",
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      "text": "Japanese OEMs maintain market lead as Chinese manufacturers rise, while BYD captured > 4% market share just 3 years from market entry",
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