{
  "docId": "019dd923-5de0-76bd-a167-590aaed635a0",
  "docSlug": "d9b3b9be9cdd8155",
  "documentTitle": "Overview of the ASEAN-6 Automotive Market",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 23,
  "pageCount": 39,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "country_insights",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 15,
  "notes": "Includes a stacked bar chart showing ICE vs EV/HEV sales from 2022-2030F, with a line chart overlay for % EV & HEV penetration.",
  "elementsJson": [
    "bar_chart_stacked",
    "line_chart",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-590aaed635a0/23",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-590aaed635a0",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-590aaed635a0.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-590aaed635a0#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.51,
        "x": 0.46,
        "y": 0.78
      },
      "kind": "callout",
      "text": "To achieve net climate zero, the aim is that by 2035, 50% of new cars and pick-ups manufactured and 100% of new registrations are EVs.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9eb43d07-b096-418c-9fc0-84c1d90da360",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.42,
        "x": 0.03,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Passenger ICE, EV & HEV sales in Thailand ('000 Units), 2022-2030F",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eff65789-47c1-4625-af0f-0b0cbdf30add",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "EV & HEV sales: 30.8%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-8328-b28157dd1214",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.72,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Thailand has experienced a surge in Chinese EV imports. Led by BYD and Great Wall Motor, offering competitively priced models. To access government incentives, these manufacturers are accelerating local EV plant construction.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f3298aa-0013-4594-ba47-88b798e5c781",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.46,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "Following explosive growth in 2023, 2024 EV sales were more tempered market with tightened lending and buyers' hesitance to purchase amid ongoing price wars and steady new market entries",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96305a51-2a47-4e4d-b5c1-eeaf3ecdfb48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.46,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Key trends impacting EV market: Thailand aims to become the ASEAN leader in electric vehicles with its 30@30 policy. Through the EV3.0 and EV3.5 programs, the government offers subsidies, tax cuts, and local production requirements to boost EV adoption.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a338f1a9-700e-44e9-8f51-f1948b7f1495",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.72,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "However, excise reductions for HEVs resulted in 30% YoY sales growth, signalling sustained opportunity for well-established HEV technology priced competitively against BEVs",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e55dcecb-2ce1-474c-a0a1-eb9724ae177d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.03,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Source: Marklines, BMI, Krungsri, PwC Research and Analysis, ASEAN-6 Automotive Market Snapshot, PwC",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94b270bd-27ba-4f58-a27b-69473e3fc0e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.95,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Thailand's EV market is growing, driven by government policies, foreign investments, local assembly and domestic battery production",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25cdd99e-6243-4bf2-9c0e-31d9990399be",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de8bf-d0d8-73ab-bc7c-cb0fe7e8e5de",
      "evidence": "Title names policy, FDI, assembly, battery drivers",
      "confidence": 85
    },
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "a4cff1e8-d10f-452e-990e-50ff7efc13ef",
      "evidence": "Key trends impacting EV market: Thailand aims to become the ASEAN leader in electric vehicles with its 30@30 policy.",
      "confidence": 0.6
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de8bf-d0fd-755d-8a03-d7c45792babb",
      "evidence": "Dual-axis bar/line for EV penetration",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 37,
      "from": 13,
      "beatId": "019de8bf-c675-751b-b4ad-bd6afca7ab48",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "Six country deep-dives with case examples of the 3 thrusts",
      "position": 4,
      "confidence": 85,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 37,
      "from": 12,
      "beatId": "019de8bf-c733-70eb-8572-2c43f6247c76",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": null,
      "evidence": "3 thrusts plus per-country examples of action",
      "position": 3,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 22,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de8bf-c7e7-7718-9038-9246dc323c26",
      "evidence": "Same 4-slide structure under Thailand tab",
      "position": 5,
      "objective": "Thailand deep dive: market, EV, competition, examples",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 85,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}