{
  "docId": "019dd923-5de0-76bd-a167-590aaed635a0",
  "docSlug": "d9b3b9be9cdd8155",
  "documentTitle": "Overview of the ASEAN-6 Automotive Market",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 18,
  "pageCount": 39,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "country_insights",
  "function": "diagnose",
  "density": "overcrowded",
  "nDataPoints": 14,
  "notes": "The slide uses a stacked bar chart to show historical and projected sales, paired with a qualitative analysis of market drivers and inhibitors.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "callout_box",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-590aaed635a0/18",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-590aaed635a0",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-590aaed635a0.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-590aaed635a0#slide-18",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We currently see 850k units as the maximum market potential in Malaysia. But we do not see this as a sustainable level.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-8327-961a8e5b123c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "chart",
      "text": "Malaysia's Light Vehicle sales: Passenger vs Commercial ('000 Units), 2022-2030F",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "675fa7a5-0f15-4ca0-8954-17b7923bcbe7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.26,
        "x": 0.43,
        "y": 0.27
      },
      "kind": "list",
      "text": "Key Growth Drivers: Improved economic outlook, Improved consumer outlook, Government policies",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33df89de-1b0e-41b8-b258-ef9ed652ae40",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.26,
        "x": 0.71,
        "y": 0.27
      },
      "kind": "list",
      "text": "Key Growth Inhibitors: Fuel subsidy rationalization, Interest rate increases, Global geopolitical situation",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb97dc57-c886-4e7e-82ac-66de9c4135d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Light Vehicle Sales: 817k",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-8327-9a887b36a241",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.36,
        "y": 0.87
      },
      "kind": "paragraph",
      "text": "We currently see 850k units as the maximum market potential in Malaysia. But we do not see this as a sustainable level. The year of achievement might vary depending on incentives and general economic situation of Malaysia",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "549ea628-bb33-43f1-844b-36471926fe65",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Source: Marklines, Fitch, Ministry of Transport Malaysia, PwC Research and Analysis ASEAN-6 Automotive Market Snapshot",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78e75a68-d856-424f-89ee-c8c5f0ea3c2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "2024 sales grew by 2%, making Malaysia the second largest vehicle market in the ASEAN region for the second year in a row",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d3e1383-29ab-469e-974f-ecb8be2428d4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019de8bf-cf31-70dc-a740-ae05bb415eae",
      "evidence": "Drivers vs inhibitors columns identical to other countries",
      "confidence": 85
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de8bf-cf0c-761c-a918-cd744bf8c08a",
      "evidence": "Title quotes 2% growth and second-largest market position",
      "confidence": 88
    },
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "235d2a24-b953-4770-b9cf-dc504a8d5d04",
      "evidence": "We currently see 850k units as the maximum market potential in Malaysia. But we do not see this as a sustainable level.",
      "confidence": 0.7
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de8bf-cf54-769b-9079-09e81993fd2d",
      "evidence": "Stacked bar PV/CV with forecast",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 37,
      "from": 13,
      "beatId": "019de8bf-c675-751b-b4ad-bd6afca7ab48",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "Six country deep-dives with case examples of the 3 thrusts",
      "position": 4,
      "confidence": 85,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 37,
      "from": 12,
      "beatId": "019de8bf-c733-70eb-8572-2c43f6247c76",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": null,
      "evidence": "3 thrusts plus per-country examples of action",
      "position": 3,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 18,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de8bf-c7c4-774a-9fe5-438f213aaf41",
      "evidence": "Same 4-slide structure under Malaysia tab",
      "position": 4,
      "objective": "Malaysia deep dive: market, EV, competition, examples",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 85,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}