{
  "docId": "019dd923-5de0-76bd-a167-590aaed635a0",
  "docSlug": "d9b3b9be9cdd8155",
  "documentTitle": "Overview of the ASEAN-6 Automotive Market",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 39,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 40,
  "notes": "Includes a table of top automotive OEMs in Indonesia and key insights on market dynamics.",
  "elementsJson": [
    "headline_text",
    "data_table",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-590aaed635a0/16",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-590aaed635a0",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-590aaed635a0.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-590aaed635a0#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Wuling and BYD captured c.4% market share by leveraging competitive pricing strategies (cheaper pricing c.10-20%), offering a diverse range of vehicles with feature-rich automobiles, and free trade agreement with Indonesia.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-8327-267f3987f7b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market share: 88%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-8327-2969559c1247",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.52,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Key insights: Indonesia's automotive LV market remains heavily dominated by Japanese OEMs... Wuling and BYD captured c.4% market share... Korean OEMs experienced a decline...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0ba423d-c9ba-4fb9-81b1-22c162061bfb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Nptes: 1) Non top 10 brands with notable presence in Indonesian auto market includes Chery, Morris Garage, Vinfast, Neta. Source: Marklines, Gaikindo, PwC Research and Analysis ASEAN-6 Automotive Market Snapshot PwC",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64d482e0-faac-4cb3-9031-13e835122405",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "table",
      "text": "Top automotive OEMs in Indonesia (by volume of vehicles sold in respective year)",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd81fcc0-a9e2-41d0-a0e4-692083d53405",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Japanese OEMs maintain lead (c.88% market share) amidst Chinese OEMs rise, capturing c. 4.3% leveraging competitive price",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a657e9f7-87f0-49f6-a4b8-1bf2112a100a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019de8bf-ce7c-7502-a0c9-7480ece49779",
      "evidence": "Japanese dominance vs Chinese rise framed as opposites",
      "confidence": 80
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de8bf-ce58-7092-b765-79c75914006f",
      "evidence": "Title states 88% Japanese share vs 4.3% Chinese share",
      "confidence": 88
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 37,
      "from": 13,
      "beatId": "019de8bf-c675-751b-b4ad-bd6afca7ab48",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "Six country deep-dives with case examples of the 3 thrusts",
      "position": 4,
      "confidence": 85,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 37,
      "from": 12,
      "beatId": "019de8bf-c733-70eb-8572-2c43f6247c76",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": null,
      "evidence": "3 thrusts plus per-country examples of action",
      "position": 3,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 14,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de8bf-c7a0-77ef-93f6-667a82c1a43f",
      "evidence": "Tabbed nav highlights Indonesia; 4 slides drill from market sizing to specific case examples",
      "position": 3,
      "objective": "Indonesia deep dive: market, EV, competition, examples",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 85,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}