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      "text": "In other words, CEOs' revenue confidence can be considered a leading indicator of the direction of the global economy.",
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      "text": "So what are CEOs saying about the year ahead? PwC's 22nd Annual Global CEO Survey of 1,378 chief executives in more than 90 territories explores that question and many others regarding the global business climate in 2019. Conducted in September and October of 2018, this year's survey drills down on CEO insights in top-of-mind areas such as: Growth, Data and Analytics, and Artificial Intelligence.",
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      "text": "When it comes to global economic growth, quite a lot, as it turns out. PwC has been surveying the world's chief executives since before the turn of the century — 1997, to be exact — so this year, we decided to take a look back, as well as forward, to analyse the predictive power of CEOs. We found that CEO survey responses over the past decade reveal a strong correlation between chief executives' expectations for their own organisations' revenue growth and actual global GDP growth the following year. In other words, CEOs' revenue confidence can be considered a leading indicator of the direction of the global economy.",
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