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      "text": "Eighty-five percent of CEOs agree that AI will significantly change the way they do business in the next five years. That’s a striking number. In fact, close to two-thirds of global CEOs see it as bigger than the internet (see Exhibit 15).",
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      "text": "There are exceptions to this exuberance. North America, in general, is more sceptical with 35% of CEOs ‘disagreeing’ or ‘strongly disagreeing’ that AI will have a larger impact than the internet revolution. Still, the overall sentiment is that AI will be a catalyst for transformation across regions.",
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      "text": "Many CEOs feel they need to bring AI into their organisation. There’s this fear factor that if you’re not on the AI bandwagon, then you’re going to lose out to competitors that are going to be eating your market. — Daniel Hulme, CEO, Satalia, AI Solutions Provider",
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