{
  "docId": "019dd923-5de0-76bd-a167-4ad422dfb179",
  "docSlug": "237dce6514343417",
  "documentTitle": "PwC&#x27;s 22nd Annual Global CEO Survey",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 27,
  "pageCount": 48,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 9,
  "notes": "Exhibit 11 from the 22nd Annual Global CEO Survey.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "big_number",
    "bar_chart_horizontal"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-4ad422dfb179/27",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-4ad422dfb179",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-4ad422dfb179.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-4ad422dfb179#slide-27",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "CEOs overwhelmingly respond with internally focused initiatives: 'operational efficiencies' (77%) and 'organic growth' (71%).",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-3be4-72d0-96e6-b71f1a76c8db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.6,
        "x": 0.318,
        "y": 0.4
      },
      "kind": "chart",
      "text": "Survey results on activities to drive revenue growth",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70bc135e-54f2-474d-affd-e39503833ce6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.037,
        "y": 0.5
      },
      "kind": "metric",
      "text": "80%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0fa81145-ece1-456f-b27d-19efbb820eae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CEO growth strategy preference: 77%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-3be4-72d0-96e6-b943c6535da5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.037,
        "y": 0.145
      },
      "kind": "paragraph",
      "text": "Finally, the inside-out approach to growth is confirmed in CEOs' responses to this question: \"Which of the following activities, if any, are you planning in the next 12 months to drive revenue growth?\" CEOs overwhelmingly respond with internally focused initiatives: 'operational efficiencies' (77%) and 'organic growth' (71%) (see Exhibit 11).",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c101140-31f0-463e-b9da-f40b16611083",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.318,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Source: PwC, 22nd Annual Global CEO Survey. Base: All respondents (2019=1,378)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a88c489b-eaaa-4d3e-919c-f5dab3cc6750",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.037,
        "y": 0.62
      },
      "kind": "subtitle",
      "text": "the share of CEOs in Africa and Western Europe planning 'operational efficiencies' to drive revenue growth",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "610ad9d2-7b5c-4327-8b8b-efdb042ad1f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.32,
        "x": 0.318,
        "y": 0.145
      },
      "kind": "title",
      "text": "Faced with the new realities, organisations are turning inward to drive revenue growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "05c6e102-984d-4c46-bf0d-faa8eb3627d6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de8a9-febd-73ce-8a52-a610ef33d272",
      "evidence": "title: 'organisations are turning inward to drive revenue growth'",
      "confidence": 90
    },
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "0fe71d5b-3580-44fd-81dd-413bba031cf0",
      "evidence": "The slide presents a key finding that 'organisations are turning inward to drive revenue growth', which can be seen as a big idea.",
      "confidence": 0.7
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de8a9-fee2-77ce-b358-413b9b336ead",
      "evidence": "horizontal ranked bar matches strategy ranking",
      "confidence": 70
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de8a9-fe99-72a8-be03-ce5937868513",
      "evidence": "77% callout dominates the page",
      "confidence": 85
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 39,
      "from": 16,
      "beatId": "019de8a9-f358-704c-895a-114489383d85",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Sections 2-3 — threats, inward turn, data/skills/AI capability gaps",
      "position": 2,
      "confidence": 80,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 27,
      "from": 16,
      "beatId": "019de8a9-f40e-74d6-8bef-de92dee10bc3",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "CEOs respond by turning inward to organic growth",
      "position": 3,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 27,
      "from": 22,
      "name": "Pivot",
      "slug": "17-pivot",
      "bestFor": "Project updates, board meetings, agile retrospectives",
      "matchId": "019de8a9-f4e8-729c-a324-34dc6cc64cc6",
      "evidence": "ASEAN quote on supply chain shift, falling US preference (-41%), China revising ambitions, ending in 77% inward operational focus.",
      "position": 4,
      "objective": "Show CEOs pivoting from external expansion to internal/organic growth",
      "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
      "confidence": 75,
      "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}