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  "notes": "The chart shows a significant increase in 'Don't know' and 'No other territory' responses between 2018 and 2019.",
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      "text": "Which three territories, excluding the territory in which you are based, do you consider most important for your organisation's overall growth prospects over the next 12 months?",
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      "text": "When asked to identify the top three most attractive markets for investment outside their home territory, CEOs are strikingly non-committal — ‘don’t know’ at number three ranks higher than Germany and India.",
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      "text": "When asked to identify the top three most attractive markets for investment outside their home territory, CEOs are strikingly non-committal — 'don't know' at number three ranks higher than Germany and India.",
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      "text": "Source: PwC, 22nd Annual Global CEO Survey. Base: All respondents (2019=1,378; 2018=1,293)",
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