{
  "docId": "019dd923-5de0-76bd-a167-4ad422dfb179",
  "docSlug": "237dce6514343417",
  "documentTitle": "PwC&#x27;s 22nd Annual Global CEO Survey",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 11,
  "pageCount": 48,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a metaphor of a winding road with warning signs to illustrate the economic outlook.",
  "elementsJson": [
    "paragraph",
    "big_number",
    "photo"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-4ad422dfb179/11",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-4ad422dfb179",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-4ad422dfb179.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-4ad422dfb179#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Generally, three-year confidence is the highest number on the chart, meaning the further out CEOs look regarding their own performance, the more sanguine their outlook.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d9f3-76ef-993c-d75604bb3b7a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.6,
        "x": 0.36,
        "y": 0.08
      },
      "kind": "image",
      "text": "Winding road with warning signs",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b7513c0-6a4f-4001-bb11-3448d1db1add",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.15,
        "x": 0.06,
        "y": 0.72
      },
      "kind": "metric",
      "text": "-16%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c1436f1-c7c5-4aae-a2ec-ca435b6b88d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CEO confidence: -16%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d9f3-76ef-993c-da1e865ff7f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.26,
        "x": 0.06,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "Generally, three-year confidence is the highest number on the chart, meaning the further out CEOs look regarding their own performance, the more sanguine their outlook. The only previous survey when three-year confidence dipped below 12-month confidence globally was in the precursor stages of the recession of 2007-08. In this year's survey, the lines have essentially converged at the lowest levels of 'very confident' reported since 2009. The specific regions where three-year confidence levels fell below 12-month levels were North America, Western Europe, and Central and Eastern Europe.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a2294df-47e7-4d09-a32e-54e98da0429b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.26,
        "x": 0.06,
        "y": 0.84
      },
      "kind": "subtitle",
      "text": "decrease in share of CEOs who are 'very confident' in their 12-month revenue prospects",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f18b82bc-5a57-4224-846e-74ad4149500f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.06,
        "y": 0.04
      },
      "kind": "title",
      "text": "22nd Annual Global CEO Survey",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "741df5c3-10a3-4e44-97d7-a2abf3bdb8e8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "1498afe0-404a-4bc7-b3b9-25f4a8d7dd1f",
      "evidence": "The slide presents data from the 22nd Annual Global CEO Survey, indicating a focus on CEOs' perspectives.",
      "confidence": 0.7
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de8a9-f955-718a-b044-24b82e0e65e8",
      "evidence": "road sign on curve = looking into uncertain future",
      "confidence": 75
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de8a9-f979-7517-8304-dca81d81fa85",
      "evidence": "big number sized to dominate, small body text below",
      "confidence": 70
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de8a9-f932-73c5-a62c-eeb5336141eb",
      "evidence": "huge -16% number dominates page",
      "confidence": 90
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 4,
      "beatId": "019de8a9-f32f-716a-ba07-342a8266512b",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Section 1 'Reality check' — sentiment, regional, GDP correlation charts",
      "position": 1,
      "confidence": 80,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 15,
      "from": 6,
      "beatId": "019de8a9-f3e9-74ff-9f29-d851ce7536a5",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": null,
      "evidence": "Confidence falling sharply, predicts subdued GDP",
      "position": 2,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 6,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019de8a9-f47b-709c-86c7-271d7c52eeab",
      "evidence": "Sequence of independent exhibits (sentiment line, regional stacks, revenue confidence, -16% callout) all converging on same pattern.",
      "position": 1,
      "objective": "Establish that CEO confidence is declining — broadly and sharply",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 80,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}