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  "documentTitle": "Capturing opportunities today, reinventing for tomorrow",
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      "text": "Our survey demonstrates a clear picture for Middle East CEOs: sustainability can drive economic opportunity and deliver measurable benefits.",
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      "text": "CEO climate investment: 80%",
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      "text": "Climate change, the other critical megatrend, has also been a powerful catalyst for reinvention. Its combination of opportunities and challenges have prompted CEOs to rethink strategies, adopt sustainable practices and position their organisations for long-term resilience and growth. This is evident in our survey findings which indicate that nearly 80% of CEOs in the GCC have initiated climate-friendly investments in the past five years, signaling a positive regional momentum towards sustainability. Notably, we see particularly strong commitments from CEOs in transport and logistics (90%), consumer markets (84%) and financial services (84%) sectors, reflecting a growing focus on sustainable practices in some of the region's fastest growing sectors. The Saudi Investment Bank's debut Tier 1 Sustainable Sukuk Issuance of US$ 750 million,12 for example, has been a milestone in the bank's commitment to sustainable finance and reinforces its position as a leader in responsible banking practices in the Kingdom of Saudi Arabia.",
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      "text": "However, the balance between managing costs and maximising revenue continues to pose a substantial challenge for business leaders. When it comes to CEO buy-in on sustainable investments, only 14% of CEOs in the region say they have accepted returns below the minimum acceptable rate for other investments in the past 12 months, compared to 25% globally - the case for the second consecutive year.",
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      "text": "In our latest Sustainability in the Middle East report13 published in 2024, four in five executives indicated that their companies now have a formal sustainability strategy in place - with more than half saying that this strategy is fully embedded across their organisations.",
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      "text": "Our regional CEO Survey findings have revealed that for more than half of business leaders in the GCC and nearly half in the Middle East - climate investments are yielding returns that are higher than global averages, despite the high upfront costs. This indicates that there is now a growing acknowledgment among regional CEOs that sustainability can align with profitability and presents an opportunity to explore the factors enabling these higher returns, such as government incentives, technological adoption or strategic investments in renewable energy.",
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      "text": "Yahya Anouti, Partner, Strategy& PwC Middle East Sustainability Platform Leader",
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      "text": "Our survey demonstrates a clear picture for Middle East CEOs: sustainability can drive economic opportunity and deliver measurable benefits. With almost 80% initiating climate-friendly investments in the last five years, the region is proving that bold action on climate can align with profitability. The challenge now is for leaders to accelerate innovation, push boundaries, and turn sustainability into a cornerstone of their competitive advantage.",
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      "text": "Our survey demonstrates a clear picture for Middle East CEOs: sustainability can drive economic opportunity and deliver measurable benefits. With almost 80% initiating climate-friendly investments in the last five years, the region is proving that bold action on climate can align with profitability. The challenge now is for leaders to accelerate innovation, push boundaries, and turn sustainability into a cornerstone of their competitive advantage. — Yahya Anouti, Partner, Strategy& PwC Middle East Sustainability Platform Leader",
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      "text": "Climate change, the other critical megatrend - a powerful catalyst for reinvention",
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