{
  "docId": "019dd923-5de0-76bd-a167-3fb4ca3d99cc",
  "docSlug": "76b23d172495f5b9",
  "documentTitle": "Beyond thenoise: Orchestrating AI-driven customer excellence",
  "authorId": "KPMG",
  "authorName": "KPMG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 29,
  "pageCount": 68,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "implementation_plan",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The diagram is a hub-and-spoke model representing the KPMG Trusted AI framework.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-3fb4ca3d99cc/29",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-3fb4ca3d99cc",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-3fb4ca3d99cc.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-3fb4ca3d99cc#slide-29",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "KPMG Trusted AI framework helps guide responsible AI across the AI and machine learning (ML) lifecycle with its 10 ethical pillars.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c7c6-71dc-a481-258b65e8a359",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.65,
        "x": 0.31,
        "y": 0.31
      },
      "kind": "framework",
      "text": "KPMG Trusted AI framework",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1571fb5a-3911-4b56-a4f6-9a3e66cf08ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "KPMG Trusted AI",
      "attrs": null,
      "subkind": null,
      "toolName": "Structuring frame",
      "toolSlug": "structuring-frame",
      "confidence": null,
      "componentId": "019dd951-c7c6-71dc-a481-29b35f956821",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.65,
        "x": 0.31,
        "y": 0.31
      },
      "kind": "list",
      "text": "10 ethical pillars: Accountability, Reliability, Security, Safety, Privacy, Sustainability, Explainability, Data integrity, Transparency, Fairness",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "047c8804-3d45-4fea-8137-891da0c772d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.06,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "Organizations need to establish clear ethical guidelines and principles that prioritize transparency, fairness, accountability and human rights to guide decision-making throughout AI development and deployment. These principles will help to uphold high levels of standards when deploying AI systems and effectively managing any potential risks.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41574cf6-adf5-44a5-83e3-ee542ccefc42",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.06,
        "y": 0.27
      },
      "kind": "paragraph",
      "text": "Assessing ethical implications and ensuring regulatory compliance are crucial to avoid potential pitfalls, customer experience failures and reputational damage. Surfacing specific AI risks, such as bias and drift, is important for future proofing the AI solution.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e80c4bc6-12cb-490d-9670-9980ce68f5c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.06,
        "y": 0.13
      },
      "kind": "title",
      "text": "Step 5: Governance and ethics",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10e279a2-ea5a-4535-a8db-91282ac5bdb4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "KPMG Trusted AI framework",
      "slug": null,
      "matchId": "f4ae4ca1-5369-4978-957f-8b0bd7091047",
      "evidence": "Explicitly mentioned in slide text and diagram",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}