{
  "docId": "019dd923-5de0-76bd-a167-36b78355ff49",
  "docSlug": "a539e24e652107ba",
  "documentTitle": "The generative AI advantage in financial services",
  "authorId": "KPMG",
  "authorName": "KPMG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 4,
  "pageCount": 10,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 7,
  "notes": "Includes specific survey statistics comparing financial services to general respondents.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "callout_box",
    "comparison_table",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-36b78355ff49/4",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-36b78355ff49",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-36b78355ff49.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-36b78355ff49#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.31,
        "x": 0.65,
        "y": 0.21
      },
      "kind": "callout",
      "text": "Will fintechs steal the march on generative AI adoption? Established financial services firms have been watching fintech companies elbow their way into their markets for years, often transforming consumer expectations for how they bank, invest, and purchase insurance. Fintechs have been building AI-driven solutions, giving them a running start on implementing generative AI. Here are some examples:",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8212bfe-40ef-4c82-acfc-976caaffe05d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Will fintechs steal the march on generative AI adoption?",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c7c7-7483-83be-39f22760e889",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.53,
        "w": 0.31,
        "x": 0.04,
        "y": 0.297
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "000a841d-1c27-46ef-a945-f524f90129d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "adoption rate: 38%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-c7c7-7483-83be-3e0527cc53d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.28,
        "x": 0.33,
        "y": 0.29
      },
      "kind": "paragraph",
      "text": "Overall, financial services companies appear eager to adopt generative AI. Thirty-eight percent of financial services leaders say their executive leadership team has appropriately prioritized the technology, versus 26 percent of all survey respondents. Twenty-six percent say their organization has already implemented at least one AI solution or plans to do so within the next six months, versus 21 percent of all executives. (In our June survey, these figures had jumped to 49 percent and 35 percent, respectively.) Financial services executives also are more likely than others to believe that they have the right people in place to bring generative AI into their business. And 64 percent say their organization is prepared to allocate budget to the technology over the next six to 12 months, versus 50 percent of all organizations. Still, expectations for generative AI in the financial services sector are tempered. Only 22 percent of financial services executives say the technology will provide a significant competitive advantage (versus 32 percent of all executives surveyed). We believe this disconnect may reflect concerns about how quickly financial services companies can put generative AI to work, as well as the specific regulatory risks in their industry, such as protecting financial data.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f53f8036-efb2-4a9f-8bfe-c3dcf351eb4d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.31,
        "x": 0.65,
        "y": 0.48
      },
      "kind": "table",
      "text": "Upstart: Lending platform that uses non-traditional borrower data; Lemonade: Insuretech has built bots for custom policy creation and claims processing; Wealthfront: Robo advisor automatically creates asset allocation, rebalances portfolios; Quantexa: AI-based crime prevention and detection solution",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ed2c465-966f-4f4a-951a-fc756e7e2c43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.55,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "How financial services leaders expect to deploy generative AI",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df55ac8d-60d5-460c-943c-b9a50f35855c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "adoption rate",
      "numberRaw": "38%",
      "numberKind": "percent",
      "actionTitle": "How financial services leaders expect to deploy generative AI",
      "calloutText": "Will fintechs steal the march on generative AI adoption?",
      "numberScale": null,
      "numberValue": 38,
      "metricFamily": "share_penetration",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Curiosity Gap",
      "slug": "curiosity-gap",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019de8cb-eb2e-744c-8a96-8c34a56ffba8",
      "evidence": "Sidebar question + named fintechs (Upstart, Lemonade) creates open loop",
      "confidence": 60
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de8cb-eabb-70fd-b427-2c1bd9d08b95",
      "evidence": "Split layout: incumbent narrative left vs blue fintech sidebar right",
      "confidence": 75
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de8cb-eae1-77e9-b12f-610a01409400",
      "evidence": "Large globe/network photo carries half the slide",
      "confidence": 60
    },
    {
      "name": "So What? Test",
      "slug": "so-what-test",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de8cb-eb08-74fe-bcf2-d823dafc3eea",
      "evidence": "Callout 'Will fintechs steal the march?' makes implication explicit",
      "confidence": 65
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 3,
      "beatId": "019de8cb-e7f1-7488-a84c-859fe057a284",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": null,
      "evidence": "Privacy concern surge 56→69%; callout 'Will fintechs steal the march?'",
      "position": 2,
      "confidence": 72,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 3,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "019de8cb-e88e-762c-9f37-ba6213f10909",
      "evidence": "p3 shows momentum data (March→June) + privacy risk; p4 callout asks if fintechs will outrun incumbents.",
      "position": 1,
      "objective": "Establish urgency: rising adoption + privacy trigger + fintech window",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 68,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}