{
  "docId": "019dd923-5de0-76bd-a167-2147b7216218",
  "docSlug": "2fa8e7e42ea84c3f",
  "documentTitle": "PEOPLE AND CLIMATE CHANGE",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 13,
  "pageCount": 69,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "industry_trends",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a dramatic photo of a wildfire to anchor the discussion on climate risk perception.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-2147b7216218/13",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-2147b7216218",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-2147b7216218.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-2147b7216218#slide-13",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The US is not alone in seeing concern about climate change rising.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-edae-75dc-9294-bd492661c03a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.5,
        "x": 0.5,
        "y": 0
      },
      "kind": "image",
      "text": "Nighttime wildfire scene",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96172cb5-785c-4450-9f27-ec033507798e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Public concern percentage: 69%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-edae-75dc-9294-c2a06178cd41",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "In 2022 61% of Americans said they were worried about impact of climate change, in 2025 that has risen to 69%. In January this year, the wildfires in LA and Southern California in January this year showed that even the richest in society are not immune to the devastating effects of climate change. The estimated total property and capital losses have been estimated to be between $76bn and $131bn.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af49fcb7-52be-453e-bd99-4a7a214e6906",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.27,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "The US is not alone in seeing concern about climate change rising. In 18 of the 27 countries surveyed in 2022, the proportion who are concerned about the impact of climate change at home has risen. In Canada, this has risen 10pp, while in Great Britain and France concern is up 8pp.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf4ad87d-ad0a-4664-b6d1-e6d4785fbf80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "© Ipsos | People and Climate Change 2025",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "651beaf2-7deb-444c-bbab-588a9cdac05e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Perceptions and understanding of climate risks",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b56f7f7e-eb15-40ed-b819-4fbe2c379b4d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "3d2d37d4-82f8-43a2-94db-e18e7bc174eb",
      "evidence": "The slide features a 'bar chart' and 'image/photo: Nighttime wildfire scene', indicating consideration of chart selection.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}