{
  "docId": "019dd923-5de0-76bd-a167-18c499f76573",
  "docSlug": "9a7fccb428f0d5bf",
  "documentTitle": "WHAT WORRIES THE WORLD? 2023",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 4,
  "pageCount": 29,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "kpi_dashboard",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 14,
  "notes": "Data covers 29 countries, May 2022 to May 2023.",
  "elementsJson": [
    "line_chart",
    "line_chart",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-18c499f76573/4",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-18c499f76573",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-18c499f76573.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-18c499f76573#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.52,
        "y": 0.28
      },
      "kind": "chart",
      "text": "12-month trend of national direction",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13c3d2df-750f-4efc-b3ad-17cfac50667a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.04,
        "y": 0.28
      },
      "kind": "chart",
      "text": "12-month trend of top worries",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d955ee27-c914-41c3-8baa-159e593f5461",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Public concern / National direction: 41%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f954-77ed-ab41-3ca697ee5b79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.56,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "Generally speaking, would you say things in this country are heading in the right direction, or are they off on the wrong track?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24392f6a-5448-4f67-bed8-79e95838f153",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.08,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "Which three of the following topics do you find the most worrying in your country?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7435005a-3944-49b7-be95-84cde97c8e26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.03,
        "y": 0.87
      },
      "kind": "source-note",
      "text": "Base: Representative sample of c.23,820 adults aged 16-74 in 29 participating countries, May 2022 - May 2023. Source: Ipsos Global Advisor. Global score is a Global Country Average. See methodology for details.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0e8596c-687e-4026-b98e-3a8ec6bee67a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "WHAT WORRIES THE WORLD? 12-MONTH TREND",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "172e036a-b6d5-4d7c-811f-65ba31266417",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "1372ce6f-ccda-4b1a-bab2-5e2f561c5ca3",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The report starts by presenting the global survey results, highlighting the top worries of people around the world.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 29,
      "from": 1,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "1d35ff3a-d807-49e2-b775-d40fc7931ce8",
      "evidence": "The report uses the golden circle loop to explain why these worries are important, by answering the what, how, and why of the global survey results.",
      "position": 1,
      "objective": "Why are these worries important?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}