{
  "docId": "019dd923-5de0-76bd-a167-0aff592e1808",
  "docSlug": "127f55cef6b15c5e",
  "documentTitle": "CRYPTO ASSET SURVEY 2023",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 63,
  "pageCount": 73,
  "prevPage": 62,
  "nextPage": 64,
  "slideType": "kpi_dashboard",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 18,
  "notes": "Includes a breakdown of correct answers and demographic insights.",
  "elementsJson": [
    "paragraph",
    "bullet_list",
    "big_number",
    "bar_chart_horizontal",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-0aff592e1808/63",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-0aff592e1808",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-0aff592e1808.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-0aff592e1808#slide-63",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Notably, general financial knowledge was higher among those who own crypto assets or crypto funds (58%) compared to non-owners (51%) who had the same average financial knowledge as the general population.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-edac-778d-bcd0-70993665e85e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Number of Correct Answers",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4838dd3-a3f9-4a94-a0f8-e948a7375d34",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.035,
        "y": 0.45
      },
      "kind": "list",
      "text": "Investors (investors: 61%, non-investors: 40%)\nSelf-directed (self-directed: 70%; online / robo-advisor: 52%; advisor or portfolio manager: 59%)\nThose with more aggressive approach to investing: (Very conservative: 45%; Conservative 57%; Moderate: 62%; Aggressive 62%)\nMen (men 59%; women: 44%)\nCanadians 55+ (55+: 58%; 18-34: 45%; 35-54: 49%)\nThose with more formal education (<High school: 30%; High school: 40%; Post-Secondary: 48%; University grad: 61%)\nThose with higher annual incomes (Under $40k: 43%; $40k- <$60k: 47%; $60k- <$100k: 54%; $100k+: 61%)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d9ebb33-1f54-489a-a207-29f9053c9c28",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.7,
        "y": 0.24
      },
      "kind": "metric",
      "text": "51%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d17cb1d2-6a46-4c6b-b00f-489d4ae25835",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Average financial knowledge score: 51%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-edac-778d-bcd0-74da73bf03f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.035,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "A series of four questions were used to assess Canadians' financial knowledge. Across these measures, the average financial knowledge score was 51%, higher than in 2022 (48%).",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2e23493-c09e-4109-be4d-63bc80122f60",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.4,
        "x": 0.55,
        "y": 0.78
      },
      "kind": "source-note",
      "text": "*3 out of the 4 questions used to assess financial knowledge were identical to those used in the recent Bank of Canada survey (Bitcoin Awareness, Ownership and Use: 2016-2020). One additional question (Q42b) was added on the impact of interest rates on bond prices which is unique to this study.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff9bb386-7638-4fe1-b3c0-8c781b4a65d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.035,
        "y": 0.04
      },
      "kind": "title",
      "text": "Financial Knowledge",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "298ae3ea-30f5-44dd-8c90-fc21c7440296",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 73,
      "from": 55,
      "beatId": "b08fa7de-baab-4bc7-80bf-e3355b32ab92",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Team",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "Appendices and team bios",
      "position": 5,
      "confidence": 0.6,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}