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  "documentTitle": "CRYPTO ASSET SURVEY 2023",
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      "kind": "callout",
      "text": "Seen crypto advertising 45% (2022 65%)",
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      "text": "Just under half (45%) reported having seen advertising for crypto assets, considerably lower than in 2022 (65%).",
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      "text": "Advertising recall: 45%",
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      "text": "Just under half (45%) reported having seen advertising for crypto assets, considerably lower than in 2022 (65%). Social media remained the most common source of recalled ads (44%), followed by online ads (35%), online news sources (27%), and traditional media (23%). Compared to 2022, fewer recalled seeing advertising on social media, online, or through traditional media.",
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      "text": "Awareness of advertising continued to be lower for each older age group. Older Canadians were most likely to indicate not having seen any advertising (55+: 93%, 35-54: 56%; 18-34: 29%). Older Canadians were also more likely than younger Canadians to report having seen a crypto ad in traditional media, while younger Canadians (and specifically those 18-34) were more likely to recall crypto advertising on billboards or from a mutual fund or ETF company.",
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      "text": "Base: Excluding those that don't know what crypto is OR don't know if they own crypto assets or funds 2023 (n=1508); 2022 (n=1535). Q9. If you have seen advertising for crypto assets, where did you see or hear the ad? Please select all that apply.",
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      "text": "Crypto Asset Advertising Sources",
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