{
  "docId": "019dd923-5de0-76bd-a167-0aff592e1808",
  "docSlug": "127f55cef6b15c5e",
  "documentTitle": "CRYPTO ASSET SURVEY 2023",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 29,
  "pageCount": 73,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 22,
  "notes": "The slide uses a 7-point scale to measure purchase intent, with aggregated segments for 'Rated 5-7' and 'Rated 1-3'.",
  "elementsJson": [
    "bar_chart_horizontal",
    "callout_box",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-0aff592e1808/29",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-0aff592e1808",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-0aff592e1808.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-0aff592e1808#slide-29",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.68,
        "y": 0.3
      },
      "kind": "callout",
      "text": "Two-thirds of Canadians (66%) reported low likelihood of purchasing crypto assets in the next year (2022: 49%), including 50% who have no plans to buy them at all.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d2037851-bacb-4163-8104-86d40bb1963a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.45,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "chart",
      "text": "Comparison of 2023 vs 2022 purchase intent scores",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f307752-44a4-4fb6-a708-4ed2af61f13b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.68,
        "y": 0.5
      },
      "kind": "list",
      "text": "Express greater likelihood to purchase crypto assets in the next year: Men (24%), Younger Canadians (18-34: 32%), Investors (24%), Those who reported seeing crypto ads (26%).",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a4cf3fd-b4db-4c0b-8ddb-20eef4fdf4eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Purchase intent: 66%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-edac-778d-bccb-4d24e081b25a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.03,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "Fewer Canadians reported that they are likely to purchase crypto assets in the next 12 months compared to 2022. Purchase intent has declined across most subgroups.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97f6dd7a-8d48-40ce-85f7-5ddf88bb868c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.03,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Base: Excluding those that don't know what crypto is OR don't know if they own crypto assets or funds. 2023(n=1508); 2022 (n=1535). Q6. Do you plan to buy crypto assets within the next 12 months?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a39cb48-b340-4a52-b140-70dfe5a24148",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.2,
        "x": 0.45,
        "y": 0.3
      },
      "kind": "table",
      "text": "Aggregated metrics for high (5-7) and low (1-3) intent",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5f4a514-565e-4a06-8ae1-7652a5761ca9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Plan to Purchase Crypto Assets in Next 12 Months",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "539860fa-8112-4808-9d67-2099106d2854",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "56791af9-2105-4122-be36-64a3922c2a92",
      "evidence": "The slide tells a story of declining purchase intent for crypto assets over time, with a clear narrative arc.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 22,
      "beatId": "f2757736-32a6-4643-997e-9272d40b783c",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Competition",
      "beatSlug": "sequoia-pitch-competition",
      "evidence": "Key findings on knowledge and impressions of crypto assets, and reasons for not purchasing crypto assets",
      "position": 3,
      "confidence": 0.6,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}