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  "documentTitle": "THE IPSOS REPUTATION COUNCIL",
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      "text": "80% of Council members do not feel that existing ethical policies in business are sufficient for the full adoption of AI.",
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      "text": "But for the most part, Council members are only experimenting with AI, their optimism tempered by caution. They identify a range of potential reputational risks arising both from their own internal use of AI and the use of external AI to their organisation by others.",
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      "text": "The need for functional ethical guidelines is clear, but 80% of Council members do not feel that existing ethical policies in business are sufficient for the full adoption of AI.",
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      "text": "Our internal analytics insights team are using a plethora of different AI techniques to understand what consumers are saying and doing.",
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      "text": "From our perspective, we are absolutely exploring how AI can help speed up processes and make decisions better, more quickly, more accurately. There is a lot more that can be done and will be done in due course. But we need to do that within a safe environment.",
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      "text": "It has great potential, for example, the press release I mentioned, came out in two minutes and normally it takes us thirty minutes to do a press release. This gives you a lot of time to do much more creative tasks.",
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      "text": "The CEO of Google and Alphabet, Sundar Pichai, argues that AI, is \"the most profound technology humanity is working on. More profound than fire, electricity, or anything that we have done in the past.\"",
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