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  "documentTitle": "THE IPSOS REPUTATION COUNCIL",
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      "text": "Above all, it is the intersection of these issues - the polycrisis - that makes them more than the sum of their parts, and is giving Council members sleepless nights.",
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      "text": "Geopolitical uncertainty\nPolarisation, politicisation & culture wars\nActivist stakeholders & employees\nBuilding reputation in a low-trust environment\nESG: proliferating standards, higher expectations\nBalancing global & local\nSupporting business transformation\nPurpose, impact & social value\nAI & digital evolution\nHigh-profile CEOs\nInformation inflation\nNet zero, greenwashing & greenhushing\nInflation and the cost of living crisis",
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      "text": "Given the demands of managing multiple stakeholders, evolving the comms function, engaging with GenZ and continually proving ROI – it’s little wonder many Reputation Council members tell us that they ‘sleep like logs’.",
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      "text": "But there’s still plenty to keep CCOs tossing and turning. Big, gnarly trends are demanding a response, both within and outside the business. Expectations are getting higher and more polarised, new technologies are both an opportunity and a threat, and socio-political volatility and division have to be navigated. Above all, it is the intersection of these issues – the polycrisis – that makes them more than the sum of their parts, and is giving Council members sleepless nights.",
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      "text": "A polycrisis is not just a situation where you face multiple crises. It is a situation... where the whole is even more dangerous than the sum of the parts.",
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      "text": "A polycrisis is not just a situation where you face multiple crises. It is a situation... where the whole is even more dangerous than the sum of the parts. — Adam Tooze, Professor of History, Columbia University",
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      "kind": "title",
      "text": "WHAT KEEPS CCOS AWAKE AT NIGHT?",
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