{
  "docId": "019dd923-5de0-76bd-a167-05506a9aad34",
  "docSlug": "c93c247051623582",
  "documentTitle": "THE IPSOS REPUTATION COUNCIL",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.999,
  "pageNumber": 21,
  "pageCount": 30,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 18,
  "notes": "Contains three sets of stacked bar charts comparing sentiment across different sittings.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_stacked",
    "quote_block",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-05506a9aad34/21",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-05506a9aad34",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-05506a9aad34.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-05506a9aad34#slide-21",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Business leaders are overtaking politicians as a force for progressive change in the world.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d90-228bb2aca79e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.76,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Society is so divided at the moment that companies need to pick a side in order to thrive",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a548970-9706-4360-8a6e-f47d106a5584",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.53,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Business leaders are overtaking politicians as a force for progressive change in the world",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6677f193-1311-4069-8d76-47f0faf7412a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.26,
        "y": 0.45
      },
      "kind": "chart",
      "text": "It is the job of government, not business, to fix society's problems",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f190b559-8007-49c7-bf42-d0b594276dfe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Council member agreement: 68%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d90-298af456b715",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.22,
        "x": 0.03,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Today, 3 in 4 global citizens feel that their government and public services will do too little to help people in the years ahead. To what extent can - or should - businesses be expected to fill this democratic deficit?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34283953-db58-4a4f-9b35-e2a77abe1490",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.22,
        "x": 0.03,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "Since 2020, Council members have consistently advocated a societal role for business. This year, 7 in 10 Council members agree that corporate responsibility goes beyond the bottom line.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5fab508e-b83d-4da1-97b2-728defeb7226",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.22,
        "x": 0.03,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "As in 2022, 2 in 3 take this a step further; these Council members see business leaders leapfrogging politicians as the go-to agents of progressive change.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac222577-8356-4289-ad08-6fbcde62f3d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.53,
        "y": 0.65
      },
      "kind": "quote",
      "text": "Employee activism is definitely something we are seeing an uptick in and actually the easy short-term route is to bow to it, but actually it stores up long-term problems because you can never be pure enough.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ab4841c-97bf-4dee-82a8-49968739de75",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "1. Ipsos Global Trends Survey: 48,579 adults aged 16-75 across 50 markets, interviewed online between 23 September and 14 November 2022",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b95c795-d156-49c1-a878-431d4c4495c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "QUICKFIRE: PURPOSE, POLARISATION AND CORPORATE ACTIVISM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ebe2a651-54e8-47e4-ba0b-d60883764a28",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "663a3b93-3563-41d7-a29a-190bf2d9128c",
      "evidence": "Today, 3 in 4 global citizens feel that their government and public services will do too little to help people in the years ahead.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 16,
      "beatId": "a4fd1ab2-7652-4d83-9a65-9c14d4bedb9c",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Best Practices",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "The deck concludes by highlighting best practices for effective reputation management, including key takeaways and case studies.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}