{ "docId": "019dd923-5de0-76bd-a167-05506a9aad34", "docSlug": "c93c247051623582", "documentTitle": "THE IPSOS REPUTATION COUNCIL", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.999, "pageNumber": 2, "pageCount": 30, "prevPage": 1, "nextPage": 3, "slideType": "executive_summary", "function": "establish_context", "density": "overcrowded", "nDataPoints": 3, "notes": "The slide is a two-page spread. Left side provides background on the council and methodology; right side provides a foreword by Milorad Ajder.", "elementsJson": [ "headline_text", "paragraph" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a167-05506a9aad34/2", "deckHref": "/decks/019dd923-5de0-76bd-a167-05506a9aad34", "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-05506a9aad34.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-05506a9aad34#slide-2", "components": [ { "bbox": { "h": 0.35, "w": 0.22, "x": 0.765, "y": 0.23 }, "kind": "paragraph", "text": "M&A team, however times have changed, and two thirds of Council members report that they are fully involved – developing communications strategies that encompass due diligence, public communication, and integration. And there is little doubt that corporate sponsorship can be an effective way for a company to promote its values and purpose to a wide range of audiences, both internal and external. However, the corporate landscape is littered with companies for which sponsorship has led to controversy and negative publicity. We ask Council members about the risks and rewards of corporate sponsorship and how they go about assessing the right partner.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "1aa8858c-d214-46c6-a3f2-476099b8a26d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.22, "x": 0.765, "y": 0.59 }, "kind": "paragraph", "text": "Finally, we talk to members about the challenges in determining the level of autonomy local communications teams should have when developing messages with their stakeholders. How is the right balance struck between relevant stakeholder engagement in individual markets and the need for consistent messaging through one corporate voice? As ever, we are grateful to the senior executives who make up the membership of the Reputation Council and have contributed to this report.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "591e29e4-4903-4c16-b775-1fe1c170cde4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.35, "w": 0.22, "x": 0.26, "y": 0.35 }, "kind": "paragraph", "text": "Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world. The Reputation Council's mission is to increase the understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world. Each sitting of the Reputation Council provides a definitive guide to the latest thinking and practice in the corporate communications world. The seventeenth sitting of the Reputation Council involved 135 senior corporate communicators based in 23 global markets.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5bed8dfa-bb4f-4a3f-9b66-ab7553a976e1", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.22, "x": 0.535, "y": 0.23 }, "kind": "paragraph", "text": "Foreword by Milorad Ajder, Global Service Line Leader. At its heart the corporate affairs function has two fundamental objectives – to protect and to promote a company’s reputation. And these imperatives are tested in a variety of ways, including the backdrop of rapidly evolving technology, the challenge of business acquisition and integration, the opportunities and potential pitfalls of corporate sponsorship, and getting the balance right between global and local communications in an increasingly fragmented world.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "836ec014-0286-4d5a-a4b9-318c5d066238", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.22, "x": 0.26, "y": 0.82 }, "kind": "paragraph", "text": "135 interviews were conducted with Ipsos Reputation Council members globally between July - Sept 2023, either in person, by telephone or video call. Data may not total 100% due to rounding.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8a8b0ebc-6ed2-4afa-bd17-1cc244a7e10b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.22, "x": 0.535, "y": 0.51 }, "kind": "paragraph", "text": "In this issue of the Ipsos Reputation Council, we gain valuable insights from Council members about the potential for Generative AI to transform the way companies do business and the way in which they engage with their key stakeholders. Potential benefits range from faster and more streamlined operations, to enhanced engagement strategies that need to be tempered with safeguards against data security and privacy breaches. We also explore the evolving and increasingly important role of communications during mergers and acquisitions.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ad549ec4-9dd6-4560-9d6b-5d8de9b8e169", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "Foreword by Milorad Ajder, Global Service Line Leader", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd951-f958-7718-9d8e-85bea62f989b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.085, "w": 0.43, "x": 0.535, "y": 0.065 }, "kind": "title", "text": "INTRODUCTION: REPUTATION COUNCIL 2024", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "79287cbc-8fa1-4d4c-a53f-a95003868b0b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.045, "w": 0.135, "x": 0.035, "y": 0.065 }, "kind": "title", "text": "ABOUT", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b66e51d9-d1c6-4d5f-8803-c2598c9d50f2", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Executive summary", "slug": "executive-summary", "agent": null, "layer": "slide", "matchId": "0fb748b5-bc29-437b-9963-c8e67fa1fe7e", "evidence": "paragraph/paragraph: Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world.", "confidence": 0.9 } ], "frameworks": [], "arcBeats": [ { "to": 5, "from": 1, "beatId": "d6618710-ffbb-4cc7-98eb-0978b21040a0", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Current State", "beatSlug": "sparkline-what-is-1", "evidence": "The deck begins by setting the stage for the current state of reputation management, including key pain points and global perspectives on sector reputations.", "position": 0, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }