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  "documentTitle": "THE IPSOS REPUTATION COUNCIL",
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      "text": "Few events can be as impactful on corporate reputation than either making a major acquisition or being acquired. Legal, finance, investor relations and government relations are the usual suspects at the table; however, the involvement of corporate communications is not always a given.",
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      "text": "History is littered with examples of failed acquisitions which can be argued to have a critical element in common; poor stakeholder management. And complex stakeholder management is the natural playground of corporate communicators – a skillset which is increasingly being recognised as invaluable as stakeholder needs become ever more acute and complex during an acquisition.",
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