{
  "docId": "019dd923-5de0-76bd-a167-05506a9aad34",
  "docSlug": "c93c247051623582",
  "documentTitle": "THE IPSOS REPUTATION COUNCIL",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.999,
  "pageNumber": 13,
  "pageCount": 30,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 8,
  "notes": "Includes two bar charts showing survey results on local market commitment and local autonomy.",
  "elementsJson": [
    "bar_chart_100pct",
    "paragraph",
    "quote_block",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-05506a9aad34/13",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-05506a9aad34",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-05506a9aad34.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-05506a9aad34#slide-13",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We are very cautious these days, with the popular 'Glocal' approach. We have a global narrative, pillars and a clear communication strategy definition – but with ample flexibility for local to understand what makes sense, what the local moment is, what the local pressure is, and what we should potentially emphasise there.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d92-d9128fd1a08e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.085,
        "w": 0.238,
        "x": 0.035,
        "y": 0.285
      },
      "kind": "chart",
      "text": "Strongly agree 85%, Somewhat agree 13%, Neutral/Don't know enough to say 1%, Somewhat disagree 1%, Strongly disagree 1%",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "445bb070-5ec3-4a63-afe6-b38b9f201936",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.085,
        "w": 0.238,
        "x": 0.035,
        "y": 0.725
      },
      "kind": "chart",
      "text": "Strongly agree 34%, Somewhat agree 48%, Neutral/Don't know enough to say 7%, Somewhat disagree 10%, Strongly disagree 2%",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5bb987e0-733d-4345-aaea-11febc946bfc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.92,
        "w": 0.45,
        "x": 0.515,
        "y": 0.03
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b201fe26-467b-4ae8-9981-9a7de3f0cb1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Council member agreement: 85%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d92-dce9917dd805",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.238,
        "x": 0.035,
        "y": 0.068
      },
      "kind": "paragraph",
      "text": "Against this backdrop, the need to project a long-term commitment in each local market is a given for today's corporate communications professionals",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ec9699f-eeb5-471a-99d6-22b55aadac54",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.205,
        "x": 0.76,
        "y": 0.235
      },
      "kind": "paragraph",
      "text": "A business with international or global operations should expect to have a consistent or unified reputation across all its local markets to a certain extent.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9b6d6a6-fc3a-420f-9110-087db5078a15",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.238,
        "x": 0.035,
        "y": 0.445
      },
      "kind": "paragraph",
      "text": "Reputation Council members endorse the principle that local communication teams need a high degree of autonomy or that they should be the first to respond to a crisis.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb36b610-c1f6-4e1b-b374-e29447cfd86c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.205,
        "x": 0.76,
        "y": 0.068
      },
      "kind": "paragraph",
      "text": "Unsurprisingly, effective communications and planning between central and local teams is vital to ensure this adaptability and responsiveness to local market needs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e044384f-75af-4215-b053-eab869ed001d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.238,
        "x": 0.26,
        "y": 0.215
      },
      "kind": "quote",
      "text": "We are very cautious these days, with the popular 'Glocal' approach. We have a global narrative, pillars and a clear communication strategy definition – but with ample flexibility for local to understand what makes sense...",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ec68f10-46f2-4a75-a161-deb6c6a24ac1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "8fe38e4b-5acf-428d-93df-7d1219323083",
      "evidence": "Reputation Council members endorse the principle that local communication teams need a high degree of autonomy or that they should be the first to respond to a crisis.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "f2c18c3d-0916-4f0c-8f8d-1e9d5ac8e1b5",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Challenges and Opportunities",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The deck then explores various challenges and opportunities, including AI, fake news, and ESG concerns.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e06a124a-1891-4e25-9d02-1c3960e40b08",
      "evidence": "The deck discusses the risks and challenges associated with not adapting to changing reputation trends.",
      "position": 1,
      "objective": "To emphasize the consequences of inaction in reputation management.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}