{
  "docId": "019dd923-5de0-76bd-a167-05506a9aad34",
  "docSlug": "c93c247051623582",
  "documentTitle": "THE IPSOS REPUTATION COUNCIL",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.999,
  "pageNumber": 12,
  "pageCount": 30,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "section_divider",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide features an artistic illustration of people holding onto dandelion-like structures, symbolizing the tension between global and local.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-05506a9aad34/12",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-05506a9aad34",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-05506a9aad34.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-05506a9aad34#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The challenge for global businesses is therefore a simple, if paradoxical, one: to build a reputation that is globally consistent and at the same time locally relevant.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d8e-daef36adad96",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.65,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34fa0226-09c6-42e7-8aad-637131bff535",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.75,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "In our 2018 Reputation Council report we explored the role of communications in a world that was becoming increasingly global and interconnected. As we stated at the time, “the challenge for global businesses is therefore a simple, if paradoxical, one: to build a reputation that is globally consistent and at the same time locally relevant.” Our conversations in this year’s Reputation Council report continue to reflect this reality – a company’s global reputational positioning sets the overall tone and direction while there must be local flexibility to execute and adapt. Businesses with international or global operations grapple with the challenge of maintaining a consistent, unified reputation across diverse local markets while at the same time addressing local market issues, cultural nuances, and regulatory environments – each of which can significantly influence a company’s reputation among stakeholders. This challenge is brought further into focus with the impact of ESG and its central requirement for companies to bring consistency in the way they measure Environment, Social and Governance targets and performance.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d1d7007e-fb63-4763-89d3-3e17de7cab93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.64,
        "y": 0.86
      },
      "kind": "source-note",
      "text": "Written by Trent Ross",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f819fd4f-6074-49cb-a128-82759ca23d47",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "'GLOCAL': STRIKING THE BALANCE BETWEEN GLOBAL AND LOCAL COMMUNICATIONS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "576018f9-a391-4c5f-8527-8adba0f50db8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Section divider",
      "slug": "section-divider",
      "agent": null,
      "layer": "slide",
      "matchId": "9b8a8db0-61c4-4ecf-a149-28dccf38fdd8",
      "evidence": "The challenge for global businesses is therefore a simple, if paradoxical, one: to build a reputation that is globally consistent and at the same time locally relevant.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "f2c18c3d-0916-4f0c-8f8d-1e9d5ac8e1b5",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Challenges and Opportunities",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The deck then explores various challenges and opportunities, including AI, fake news, and ESG concerns.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e06a124a-1891-4e25-9d02-1c3960e40b08",
      "evidence": "The deck discusses the risks and challenges associated with not adapting to changing reputation trends.",
      "position": 1,
      "objective": "To emphasize the consequences of inaction in reputation management.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}