{
  "docId": "019dd923-5de0-76bd-a167-05506a9aad34",
  "docSlug": "c93c247051623582",
  "documentTitle": "THE IPSOS REPUTATION COUNCIL",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.999,
  "pageNumber": 11,
  "pageCount": 30,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses a mix of qualitative quotes and quantitative survey data to highlight the urgency of the disinformation threat.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "quote_block",
    "bar_chart_100pct"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-05506a9aad34/11",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-05506a9aad34",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-05506a9aad34.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-05506a9aad34#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Since 2020 the perceived risk of fake news and disinformation has increased among Council members: three-quarters now rate the threat as material, up from 3 in 5 in 2020.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d8e-947e86648270",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.22,
        "x": 0.53,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Fake news and disinformation pose a material threat to our business",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e36d41c9-09ce-4c76-8634-0218bc58e16f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Perceived threat level: 74%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d8e-9ff9b5a0bbfd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.22,
        "x": 0.03,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Since 2020 the perceived risk of fake news and disinformation has increased among Council members: three-quarters now rate the threat as material, up from 3 in 5 in 2020. Council members are carefully watching the rise of AI – they know it can be a powerful threat in the hands of bad actors, but will it also provide businesses with the tools to protect themselves against disinformation?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e668b61a-8e18-49f8-adb3-9d31b7a0ba55",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.22,
        "x": 0.26,
        "y": 0.65
      },
      "kind": "quote",
      "text": "I think you could see reputational crises happen very, very fast based on fake AI generated activity and we just don't know, we won't know what we are dealing with.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44fcccfc-5e19-4dc0-8fe0-1346ba3b9cee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.22,
        "x": 0.76,
        "y": 0.35
      },
      "kind": "quote",
      "text": "We need to be better at identifying the risks quicker. Secondly creating greater awareness, knowledge and understanding, even within our own teams, to be able to identify and then have a process or protocol in place for corporate defence to quickly knock anything down that is not accurate, that is misinformation or disinformation.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bce1691f-f8d6-422f-88c8-3f2cdfaf780c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.22,
        "x": 0.26,
        "y": 0.35
      },
      "kind": "quote",
      "text": "Society in general must be prepared to face fake news, disinformation campaigns and proliferation of myths associated with any topic. These are risks inherent to the development of artificial intelligence.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc4adef7-fd3c-4858-92c6-37cca3ee8328",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "QUICKFIRE: FAKE NEWS AND DISINFORMATION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4140f89-10a3-4b0d-94be-e2255f497f10",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "7a9e1902-3492-4b09-8614-dd540414fe96",
      "evidence": "Since 2020 the perceived risk of fake news and disinformation has increased among Council members: three-quarters now rate the threat as material, up from 3 in 5 in 2020.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "f2c18c3d-0916-4f0c-8f8d-1e9d5ac8e1b5",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Challenges and Opportunities",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The deck then explores various challenges and opportunities, including AI, fake news, and ESG concerns.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e06a124a-1891-4e25-9d02-1c3960e40b08",
      "evidence": "The deck discusses the risks and challenges associated with not adapting to changing reputation trends.",
      "position": 1,
      "objective": "To emphasize the consequences of inaction in reputation management.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}