{
  "docId": "019dd923-5de0-76bd-a167-007612f1dbd0",
  "docSlug": "5d789e9fab538c9f",
  "documentTitle": "Ipsos Issues Index March 2025",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 19,
  "pageCount": 30,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The chart uses a timeline framework to correlate public opinion with specific historical events (e.g., General Elections, Brexit vote).",
  "elementsJson": [
    "headline_text",
    "line_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-007612f1dbd0/19",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-007612f1dbd0",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-007612f1dbd0.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-007612f1dbd0#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.93,
        "x": 0.036,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Longitudinal trend of public concern regarding education in Britain",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31d15b5b-7d3f-43a6-8dbe-4d0d3d09fcfc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "Timeline of public opinion",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f225c5a-8506-41c8-921a-47d5ccc0609f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of public concern",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f385-7630-9b20-b2bd9783876e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.53,
        "x": 0.036,
        "y": 0.185
      },
      "kind": "paragraph",
      "text": "What do you see as the most/other important issues facing Britain today?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd21dfd7-7f7b-4251-b5a2-81c532658b8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.93,
        "x": 0.036,
        "y": 0.82
      },
      "kind": "source-note",
      "text": "Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home. N.B. April 2020 data onwards is collected by telephone; previous months are face-to-face. Source: Ipsos Issues Index",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77b5b1bd-5d21-4a0a-9551-581982ef7fe5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.285,
        "x": 0.036,
        "y": 0.105
      },
      "kind": "title",
      "text": "Education/Schools",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f7a3552-f87b-4405-92b5-9413b042d3b6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "66445474-b35e-475f-becb-075de9862726",
      "evidence": "The chart maps data points over a chronological axis with specific event markers.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 25,
      "from": 17,
      "beatId": "da362b58-4a21-4f90-9c11-8a07ad8e6dac",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck provides satisfaction through data and trends on various concerns",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 15,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "ee5db346-a7e1-4222-920c-524d4689b6cc",
      "evidence": "The deck zooms in on specific concerns and demographics to provide more insights",
      "position": 1,
      "objective": "Zoom in on specific concerns and demographics",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.6,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}