{
  "docId": "019dd923-5de0-76bd-a167-007612f1dbd0",
  "docSlug": "5d789e9fab538c9f",
  "documentTitle": "Ipsos Issues Index March 2025",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 17,
  "pageCount": 30,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The chart tracks public opinion over time, highlighting significant milestones like the 2008 financial crisis and various General Elections.",
  "elementsJson": [
    "headline_text",
    "line_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-007612f1dbd0/17",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-007612f1dbd0",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-007612f1dbd0.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-007612f1dbd0#slide-17",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "March 2023 & September 2022 Lowest ever score (2%)",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f385-7630-9b21-2de2139aae76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.93,
        "x": 0.036,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Time-series line chart of public concern about unemployment",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7396dcc2-cc5d-40cc-8dc4-bfbea94d70ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "Timeline of public concern",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a5519cf8-e17c-4c3a-8d2f-3a3ddb270dcc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Public concern score: 2%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f385-7630-9b21-33214ae2f843",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.93,
        "x": 0.036,
        "y": 0.82
      },
      "kind": "source-note",
      "text": "Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home. N.B. April 2020 data onwards is collected by telephone; previous months are face-to-face. Source: Ipsos Issues Index",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef971a94-4f3c-4b4e-93d5-756ccc9842fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.45,
        "x": 0.036,
        "y": 0.18
      },
      "kind": "subtitle",
      "text": "What do you see as the most/other important issues facing Britain today?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80e8d3f7-c685-4ecb-8487-ce09cb45bfbf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.036,
        "y": 0.105
      },
      "kind": "title",
      "text": "Unemployment / Factory closure / Lack of industry",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51fb101b-7617-4d8f-a391-54bd04cc5a08",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "61ff403c-4e3a-48c0-842c-c9a039c9092b",
      "evidence": "The chart uses a horizontal axis to represent time and marks specific events (GE, Brexit) along that timeline.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 25,
      "from": 17,
      "beatId": "da362b58-4a21-4f90-9c11-8a07ad8e6dac",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck provides satisfaction through data and trends on various concerns",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 15,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "ee5db346-a7e1-4222-920c-524d4689b6cc",
      "evidence": "The deck zooms in on specific concerns and demographics to provide more insights",
      "position": 1,
      "objective": "Zoom in on specific concerns and demographics",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.6,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}