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  "documentTitle": "PUBLIC TRUST IN AI: IMPLICATIONS FOR POLICY AND REGULATION",
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  "notes": "Data source: Ipsos Iris. Base sizes provided for work and general population.",
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      "text": "This suggests that while people may be interacting with AI without always being aware of it, conscious use of AI, particularly gen AI, remains low and has not seen a significant increase between September 2023 and March 2024.",
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      "text": "Frequency of generative AI usage: 11%",
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      "text": "Q: How often, if at all, have you used such ‘generative’ AI tools (including tools like ChatGPT, Jasper and Bard) in your work or personal life?",
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      "text": "This suggests that while people may be interacting with AI without always being aware of it, conscious use of AI, particularly gen AI, remains low and has not seen a significant increase between September 2023 and March 2024.",
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      "text": "In fact, according to Ipsos Iris, the UK’s only endorsed online audience measurement solution, ChatGPT reaches just over 1% of the total UK population. Its average weekly visitation remains lower relative to search and information tools, and still a long way behind Google.",
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      "text": "The rapid development of AI models has led to new applications appearing almost every month. However, despite this progress, only 11% of the public report frequent gen-AI use in their personal lives, a figure mirrored by the 12% of workers who frequently use gen-AI in their jobs.",
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      "text": "Base: All UK adults 16+ (n=5,150); All UK adults 16+ who are in work (n=2,506). March 2024",
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