{
  "docId": "019dd923-5de0-76bd-a166-f40fca6ba3f1",
  "docSlug": "1c28a4601a3bdad7",
  "documentTitle": "PUBLIC TRUST IN AI: IMPLICATIONS FOR POLICY AND REGULATION",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 14,
  "pageCount": 33,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "Data source: Ipsos Public Trust in AI, September 2024.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_grouped",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-f40fca6ba3f1/14",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-f40fca6ba3f1",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-f40fca6ba3f1.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-f40fca6ba3f1#slide-14",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "People are also uncomfortable with AI making high-stakes decisions that significantly impact people's lives without human oversight, such as assessing welfare benefits (22% comfortable) or marking exams (24%).",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-edad-70d9-bcfd-59a3b2393667",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.45,
        "x": 0.5,
        "y": 0.05
      },
      "kind": "chart",
      "text": "Q: Thinking about the current or future use of AI technologies, how comfortable or uncomfortable are you with the following?",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7075adf4-a78d-4831-b30f-414763389d19",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Uncomfortable percentage: 67%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-edad-70d9-bcfd-5fe33a5479ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "However, there are also many uses of AI that make people feel uncomfortable. They are most uncomfortable where AI could be used to mislead by creating 'fake' content featuring famous people, or filtering or personalising the content that people see. This may be because most do not feel confident that they could differentiate AI-generated audio (78%), images (71%), or video (71%) from the real thing. People are also uncomfortable with AI making high-stakes decisions that significantly impact people's lives without human oversight, such as assessing welfare benefits (22% comfortable) or marking exams (24%).",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61cbeef5-dd1f-4fa1-bb47-e9bad76a347e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.5,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Base: All UK adults 16+ (n=5,150). March 2024; All adults 16+ (n=5,098). September 2023. Note that use cases were asked in either March 2024 or September 2023.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc117fb4-ed8b-456c-a993-2948b537f0d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "But people are wary about being misled or humans being replaced by AI",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa926c73-1e63-4d13-b3e1-a43e2173f355",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "3a63799b-f616-4fa5-8c3e-deb728570c3e",
      "evidence": "chart/bar-grouped: Q: Thinking about the current or future use of AI technologies, how comfortable or uncomfortable are you with the following?",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 6,
      "beatId": "ac61fb6d-31c3-4721-8660-5e97d8243c1f",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The deck presents data and key takeaways on public knowledge and use of AI, perceived winners and losers, and nuanced views on AI.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}