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  "documentTitle": "EARTH DAY 2024",
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      "text": "The journey to a greener world might begin with a single step, but not all steps are equal. Throwing plastic bottles in the recycling bin, for example, was long believed to be a pretty small habit with a very big impact. But a spate of academic articles and news reports questioning the truth of this seems to have changed some minds.",
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      "text": "Back in 2022, 51%, on average across 31 countries, ranked recycling among the most impactful ways households could reduce global greenhouse gas emissions. That belief dropped significantly in 2023 to 33% and now sits at 34% in 2024. While there's been some movement, recycling is still seen as a top way to reduce one's carbon footprint, coming in right behind switching to purchasing renewable energy (38%) which is actually significantly more impactful, according to research published in Environmental Research Letters. Of course, any step to becoming greener is good but clearly governments and businesses have some work to do to communicate which actions will actually have the biggest impact on cutting emissions.",
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