{
  "docId": "019dd923-5de0-76bd-a166-ee8879a1bbfe",
  "docSlug": "9b5e4d465d6fe4ea",
  "documentTitle": "EARTH DAY 2024",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 6,
  "pageCount": 54,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a narrative structure to present survey findings on climate apathy among specific demographics.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-ee8879a1bbfe/6",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-ee8879a1bbfe",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-ee8879a1bbfe.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-ee8879a1bbfe#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Climate change is such a big problem, some feel they can't make a difference.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f954-77ed-ab43-f5814cdfc857",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.25,
        "x": 0.75,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22715b37-35bf-4e84-b7ff-d9630c68e247",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "percentage of agreement: 32%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f954-77ed-ab43-fbe9c1c63c26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.28,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Similar proportions of young males agree there's no point changing their own behaviour to tackle climate change because it won't make any difference anyway (Gen Z men, 32%; Millennial men 31%). Plus, despite the surge of news reports about heat, floods and fires related to climate change in recent years, Millennial men and Gen Z men are also the most likely cohort to say the negative impact of climate change is too far off in the future for them to worry about (31% and 30% respectively).",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a831be1-7f64-45f4-91dc-baa55794a8c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.22,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Climate change is such a big problem, some feel they can't make a difference. And our global polling finds close to one in three younger men are feeling particularly powerless. Millennial men, followed very closely by Generation Z men, are the most likely cohort to agree that climate change is beyond our control and it's too late to do anything about it (32% and 30% respectively.)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd47cf09-b210-4293-ace4-e8f147d3734a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "© Ipsos | Earth Day 2024",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f36f374-4e85-4a34-bf7d-6936f2946869",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Gen Z and Millennial men are jaded about taking climate change actions",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25eadff9-d194-46d9-8ab7-3a9c091a386e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "87e5b970-6662-4b2c-aa53-599e834fd2e7",
      "evidence": "The slide components mention 'feeling particularly powerless' and 'jaded about taking climate change actions'.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 5,
      "beatId": "1f81cc72-8975-4d5d-a5fb-a43cfbceab2b",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Complication",
      "beatSlug": "complication",
      "evidence": "Rising apathy and climate fatigue, misconceptions, and varying perceptions",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}