{
  "docId": "019dd923-5de0-76bd-a166-ee8879a1bbfe",
  "docSlug": "9b5e4d465d6fe4ea",
  "documentTitle": "EARTH DAY 2024",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 48,
  "pageCount": 54,
  "prevPage": 47,
  "nextPage": 49,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 16,
  "notes": "The chart displays paired bar data for 8 categories, comparing positive vs negative impact perceptions.",
  "elementsJson": [
    "bar_chart_grouped",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-ee8879a1bbfe/48",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-ee8879a1bbfe",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-ee8879a1bbfe.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-ee8879a1bbfe#slide-48",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.65,
        "x": 0.28,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Comparison of positive and negative impacts across 8 categories",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1abeb349-ab23-4b15-9efa-c67c7a194619",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Public sentiment percentage: 65%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f955-77d9-be41-3f21a31bb738",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.05,
        "y": 0.16
      },
      "kind": "paragraph",
      "text": "How, if at all, do you think transitioning [COUNTRY]'s economy away from fossil fuels and towards renewable energy is likely to impact each of the following?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b65b4f70-b8cd-44c2-8ff0-4d64ef848375",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "source-note",
      "text": "Base: 24,290 online adults under the age of 75, interviewed 26 Jan - 9 Feb 2024. The samples in some countries and regions are more urban, more educated, and/or more affluent than the general population.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c68d782c-52cf-4daf-aa09-4ee604a162c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "33-Country Average",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dfdc8654-191f-4e61-85bd-09b53f5d131e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "a66ebb1f-555b-4242-9c2c-ef1f82ffce41",
      "evidence": "Comparison of positive and negative impacts across 8 categories",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 51,
      "from": 41,
      "beatId": "84e54408-0671-49ef-ad49-d7ccbbe36909",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Incentives to take action on climate change and moving away from fossil fuels",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 51,
      "from": 41,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "1f2ea4a6-2969-4d47-a27e-cac13a245d35",
      "evidence": "Slides on incentives to take action on climate change",
      "position": 1,
      "objective": "Emphasize the need for collective action and incentives to drive climate action",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}