{
  "docId": "019dd923-5de0-76bd-a166-eaa3bb8e2feb",
  "docSlug": "50a492cec7b53c00",
  "documentTitle": "GLOBAL TRENDS 2021 Aftershocks and continuity",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 51,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "industry_trends",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a 2x3 grid layout to categorize macro forces.",
  "elementsJson": [
    "headline_text",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-eaa3bb8e2feb/5",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-eaa3bb8e2feb",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-eaa3bb8e2feb.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-eaa3bb8e2feb#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.4,
        "y": 0.65
      },
      "kind": "image",
      "text": "Technology tipping points",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1436cade-23fc-4d3a-b554-92796513867c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.6,
        "y": 0.65
      },
      "kind": "image",
      "text": "Our fragile planet",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1591508f-c5ba-4bb1-968b-e882456f9415",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.4,
        "y": 0.25
      },
      "kind": "image",
      "text": "Growing inequality and opportunity",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bf3f297-4394-453e-8e89-db61d863d768",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.2,
        "y": 0.25
      },
      "kind": "image",
      "text": "Dynamic populations",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e5b63e3-2da2-40da-9af6-67d6efaf8279",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.6,
        "y": 0.25
      },
      "kind": "image",
      "text": "Geopolitical tensions",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5c4f946-1902-43db-8371-a90c2eef7d7c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.2,
        "y": 0.65
      },
      "kind": "image",
      "text": "Data world",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9c9f0cc-b52f-4001-bfcc-b59f3fc89d9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.85,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "THE MACRO FORCES REFLECT THE IMPACT OF COVID-19",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0502e60-c307-4edd-b0e8-e837ed234626",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "20733946-f68f-4789-bbbb-048d232948b0",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Current Situation",
      "beatSlug": "sparkline-what-is-1",
      "evidence": "The deck begins by setting the stage with global trends and the impact of COVID-19.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a6063ec3-e10a-4cab-b8a0-7de4111bab8c",
      "evidence": "The deck uses the Golden Circle framework to explain the importance of trends like climate concern and health importance.",
      "position": 0,
      "objective": "Why are these trends important?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}