{
  "docId": "019dd923-5de0-76bd-a166-eaa3bb8e2feb",
  "docSlug": "50a492cec7b53c00",
  "documentTitle": "GLOBAL TRENDS 2021 Aftershocks and continuity",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 12,
  "pageCount": 51,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "section_divider",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-eaa3bb8e2feb/12",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-eaa3bb8e2feb",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-eaa3bb8e2feb.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-eaa3bb8e2feb#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.06,
        "x": 0.92,
        "y": 0.9
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc9c9d0e-356a-450a-a7f1-e41902fdab39",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36ade058-64db-4c17-bcb4-afc223c18154",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "12 – © Ipsos | Global Trends 2021",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "193175c4-0e3e-4ed3-8d1d-c49fcbd0d60d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.6,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "ONE AND A HALF YEARS IN – WHERE DO PUBLIC VALUES STAND?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c301bed-1daf-4491-a16c-66fc198c584d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Section divider",
      "slug": "section-divider",
      "agent": null,
      "layer": "slide",
      "matchId": "a483a738-43ae-49cb-97db-3f7b1c1ccaef",
      "evidence": "ONE AND A HALF YEARS IN – WHERE DO PUBLIC VALUES STAND?",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 6,
      "beatId": "3f0325be-9614-42f6-bf82-f14d01342384",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Key Trends",
      "beatSlug": "sparkline-what-is-3",
      "evidence": "The deck then delves into specific trends, including climate concern, health importance, and tech tipping points.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a6063ec3-e10a-4cab-b8a0-7de4111bab8c",
      "evidence": "The deck uses the Golden Circle framework to explain the importance of trends like climate concern and health importance.",
      "position": 0,
      "objective": "Why are these trends important?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}