{
  "docId": "019dd923-5de0-76bd-a166-e0a9d5c6383f",
  "docSlug": "2e2a30baea42149b",
  "documentTitle": "EARTH DAY 2023",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 13,
  "pageCount": 45,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 24,
  "notes": "The chart displays three categories: 'Climate change itself' (teal/blue), 'Little difference' (grey), and 'Measures to reduce it' (red).",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_stacked",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-e0a9d5c6383f/13",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-e0a9d5c6383f",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-e0a9d5c6383f.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-e0a9d5c6383f#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.6,
        "x": 0.35,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Stacked bar chart showing regional survey responses",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3179e650-6696-4c1a-ba31-fe566a4169d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Public perception of economic cost: 42%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-41aa-7578-83b9-2219a5fa13dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.55,
        "x": 0.35,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Base: 21,231 online adults under the age of 75, interviewed 20 Jan – 3 March 2023. The samples in some countries and regions are more urban, more educated, and/or more affluent than the general population.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "962d0762-d7f6-4b3c-b0e5-e3cdf00623da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "subtitle",
      "text": "Q. What do you think will be greater, the economic costs of measures to reduce climate change, or the economic costs of climate change itself, or do you think there will be little difference?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c06e3c32-50a8-4869-a454-821fef9c505f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Across the regions more citizens believe that the economic cost of climate change itself will be larger than the cost of measures to reduce it",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "691143d5-b3fc-4996-b7aa-fb5128e582de",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "b713b098-2ca0-4bdd-9ec9-90c4d009c01c",
      "evidence": "Stacked bar chart showing regional survey responses",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 6,
      "beatId": "047e7b00-56bf-4b83-b749-b7ea48bd7e91",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "The data tables and key takeaways provide evidence of the public's perception and the need for action.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 12,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "714c71fc-9cc4-4c09-8c8c-f7e5f6cbc5a1",
      "evidence": "The slides highlighting the economic cost of climate change and the cost of measures to reduce it create a loop.",
      "position": 0,
      "objective": "What is the economic cost of climate change?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}