{
  "docId": "019dd923-5de0-76bd-a166-d92eb921b51d",
  "docSlug": "08021af831a54027",
  "documentTitle": "CCPC INVESTMENTS RESEARCH",
  "authorId": "misc",
  "authorName": "CCPC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 6,
  "pageCount": 14,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 56,
  "notes": "Data source: Ipsos MRBI, CCPC Investment Research, September 2021.",
  "elementsJson": [
    "headline_text",
    "data_table",
    "bar_chart_vertical",
    "icon_grid",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-d92eb921b51d/6",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-d92eb921b51d",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-d92eb921b51d.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-d92eb921b51d#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.32,
        "x": 0.64,
        "y": 0.67
      },
      "kind": "callout",
      "text": "Men and ABC1s more likely to own an investment across all product types. The gender gap is widest for stocks & shares (24%-15%) cryptocurrencies (12%-5%) and other crypto-assets.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "781abb7c-3215-4433-8233-a5933324d6a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.32,
        "x": 0.64,
        "y": 0.275
      },
      "kind": "chart",
      "text": "Investment product ownership by gender and social class",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "469ee75c-1eb2-4fea-8106-05ca46c0d3ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Investment product ownership: 18%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-edab-7238-a54a-5eeb76450893",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.04,
        "y": 0.87
      },
      "kind": "source-note",
      "text": "Q.1 Do you currently have money invested in any of the following financial products? Base: All Respondents: 1,002",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4832367e-b2ef-4af9-9b99-43bb6e2c03ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.58,
        "x": 0.04,
        "y": 0.275
      },
      "kind": "table",
      "text": "Ownership of investment products across population groups by age",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81e6312c-3d1f-49df-aa70-6ae0d8ed6ab4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.92,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "OWNERSHIP OF 'TRADITIONAL' INVESTMENT PRODUCTS RISES WITH AGE. ALMOST 1 IN 5 25-34 YEAR OLDS ARE INVESTED IN CRYPTOCURRENCIES",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d8f729f-88c2-46cd-8084-58150dfc9f64",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 4,
      "beatId": "577c1a9e-4da1-4ef6-a076-aec864e9a02d",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The data tables and market sizing slides provide evidence and proof",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 4,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "b9d9d7b2-af8c-4d5f-88c0-c84e74b9cb2f",
      "evidence": "The data tables provide a logical chain of information",
      "position": 0,
      "objective": "What are the demographics of investors?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.6,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}