{ "docId": "019dd923-5de0-76bd-a166-d1449f5bb358", "docSlug": "eea545ea8b88b2ef", "documentTitle": "WHAT THE FUTURE: INTELLIGENCE", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 53, "pageCount": 59, "prevPage": 52, "nextPage": 54, "slideType": "testimonial", "function": "illustrate_case", "density": "dense", "nDataPoints": 0, "notes": "The slide uses a Q&A format between Matt Carmichael and Ginny Badanes.", "elementsJson": [ "headline_text", "photo", "paragraph", "quote_block" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-d1449f5bb358/53", "deckHref": "/decks/019dd923-5de0-76bd-a166-d1449f5bb358", "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-d1449f5bb358.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-d1449f5bb358#slide-53", "components": [ { "bbox": null, "kind": "callout", "text": "Everything starts from the loss of trust. We're already in an environment where even without AI-generated imagery or content, people have lost their trust in what they can see.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd951-fef4-703e-8524-8d2a4fa48866", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.35, "w": 0.17, "x": 0.04, "y": 0.26 }, "kind": "image", "text": "Ginny Badanes", "attrs": null, "subkind": "headshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9f373a64-03be-41a6-821d-8bccd8198111", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.4, "w": 0.2, "x": 0.18, "y": 0.4 }, "kind": "paragraph", "text": "One question that gets asked a lot is \"Can't we use AI to fight disinformation rather than just create it?\" And, of course, the answer is yes. Ginny Badanes leads a program at Microsoft called Democracy Forward. It's working to use technology to protect democratic institutions like elections campaigns, promote civic engagement and defend against disinformation. Like Cisco's Annie Hardy, Badanes thinks a lack of trust in institutions is a key issue plaguing us today — and could get worse in the future.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2e4bd82a-a206-46d0-a27e-9ff88312029c", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.5, "w": 0.58, "x": 0.4, "y": 0.4 }, "kind": "paragraph", "text": "Matt Carmichael: Deepfake tech is impacting not just elections but all kinds of industries. Are we entering an online security arms race? Ginny Badanes: Industry researchers who were working on this really found that you can't ever get to a point of reliability with deepfake detection because the technology is getting so much better so quickly. We should be moving toward more labeling, which is a broad term. On one hand we're talking about labeling of authentic material, and then on the other we're talking about labeling of synthetically-created material. Carmichael: Why are people so willing to believe disinformation in the first place? Badanes: Everything starts from the loss of trust. We're already in an environment where even without AI-generated imagery or content, people have lost their trust in what they can see. We've really been focused on how can you give people more information about the publisher or the site that they're reading that allows them to make their own determinations and decisions about what they're reading or consuming. In giving more information to readers, in theory, they should be able to develop trust on their own terms and not feel like they're being told what to trust and not trust. Carmichael: But then there's the behavioral science problem of how we trust the things that we believe to be true anyway. Badanes: That's why this disinformation cycle is just so strong because people are inclined to believe something that they already believe. That's really where we need to hold the publishers of this information to account. There's nothing wrong with opinion journalism, but let's just be clear that it's an opinion versus a fact.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "be37ebce-119b-4da2-a454-fe43ac497053", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "Everything starts from the loss of trust. We're already in an environment where even without AI-generated imagery or content, people have lost their trust in what they can see. — Ginny Badanes", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd951-fef4-703e-8524-930fc19668f2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.6, "x": 0.04, "y": 0.09 }, "kind": "title", "text": "What it will take to help people trust AI for democracy", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6a46551d-65f8-4f29-9e09-b40bd32748eb", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 59, "from": 37, "beatId": "16806d34-606e-4e89-aca4-49b87cb5ab0d", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The deck concludes with a call to action, emphasizing the need for collaboration and responsible AI development.", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }