{ "docId": "019dd923-5de0-76bd-a166-d1449f5bb358", "docSlug": "eea545ea8b88b2ef", "documentTitle": "WHAT THE FUTURE: INTELLIGENCE", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 43, "pageCount": 59, "prevPage": 42, "nextPage": 44, "slideType": "testimonial", "function": "illustrate_case", "density": "dense", "nDataPoints": 0, "notes": "The slide is formatted as a Q&A interview between Kate MacArthur and Nicole Alexander.", "elementsJson": [ "headshot", "paragraph" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-d1449f5bb358/43", "deckHref": "/decks/019dd923-5de0-76bd-a166-d1449f5bb358", "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-d1449f5bb358.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-d1449f5bb358#slide-43", "components": [ { "bbox": null, "kind": "callout", "text": "As AI systems become increasingly integrated into various aspects of our lives, it is essential to prioritize these two principles [accuracy and transparency] to mitigate potential risks and ensure positive outcomes.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd951-fef4-703e-8520-730b582e0ba7", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.35, "w": 0.17, "x": 0.04, "y": 0.26 }, "kind": "image", "text": "Nicole Alexander", "attrs": null, "subkind": "headshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f3f9b7d7-0150-4898-aae6-d9eaa2f474d2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.5, "w": 0.55, "x": 0.4, "y": 0.4 }, "kind": "paragraph", "text": "Kate MacArthur: How can AI improve society? Nicole Alexander: If you think about the past 10 years, we didn't have facial-recognition applications, which afford efficiency. We didn't have smart homes. Think of things like personal shopping or streaming apps. There are so many improvements to our day-to-day lives based on AI and the convenience that it affords, not to even talk about the advancements in biotech and medicines to help everything from Alzheimer’s disease to the future of cancer research. Because AI seeps into society in such a fast and under-the-radar way, it changes our expectations where we don't necessarily think of it as AI, we just think of it as the net new. MacArthur: I would probably be much healthier if I didn't have to meal plan and shop and think about what I need in my pantry. Could I get there with AI? Alexander: There can be an entire understanding of not just what you want to consume, but is what you want to consume the right diet for you? We track things like our heart rate, our blood pressure, all this preemptive information. Then AI feeds them into other areas such as convenience, preventative measures as granular as where you live, if you have preexisting conditions, etc. Having systems in place that can collect massive data more than you and I could ever do manually, and then make recommendations on how to optimize your life provides not only convenience but also longevity and healthiness. MacArthur: Is there anybody whose life won’t be affected by AI? Alexander: AI’s impact on society underscores the critical need for accuracy and transparency in its development, deployment and usage. As AI systems become increasingly integrated into various aspects of our lives, it is essential to prioritize these two principles to mitigate potential risks and ensure positive outcomes.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d03b437a-0d94-4341-b3a0-2205925633b2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.4, "w": 0.25, "x": 0.18, "y": 0.4 }, "kind": "paragraph", "text": "Artificial intelligence has the potential to change every aspect of how people live. The question is whether those changes are helpful or harmful. What, if anything, should we do now to maximize AI’s benefits and reduce its risks? Nicole Alexander has been tackling these questions as global head of marketing at Meta and as a professor of marketing and technology at New York University. She believes that making smart decisions about AI now could make its potential better for all of us in the future.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e1367cd0-cd91-4aea-9251-fcbd75906de9", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "Artificial intelligence has the potential to change every aspect of how people live. The question is whether those changes are helpful or harmful. What, if anything, should we do now to maximize AI’s benefits and reduce its risks? — Nicole Alexander", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd951-fef4-703e-8520-74c335d0f8b0", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.55, "x": 0.04, "y": 0.1 }, "kind": "title", "text": "How tech will drive AI’s growth by solving for human values", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c2a56e54-5aa4-46e0-bfb6-3c4c75bb60d2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.5, "x": 0.16, "y": 0.28 }, "kind": "title", "text": "Nicole Alexander\nGlobal head of marketing, Meta; professor of marketing and technology, New York University", "attrs": null, "subkind": "subtitle", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "dbcb1582-4895-4c05-aa28-0c1bd2bd97c0", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 59, "from": 37, "beatId": "16806d34-606e-4e89-aca4-49b87cb5ab0d", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The deck concludes with a call to action, emphasizing the need for collaboration and responsible AI development.", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }