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  "documentTitle": "WHAT THE FUTURE: INTELLIGENCE",
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      "text": "In this issue, we find that when forced to choose, people answer in a 2-1 ratio that they are worried about AI rather than filled with wonder.",
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      "text": "One of the best acronyms ever is PICNIC. It stands for Problem In Chair, Not In Computer.",
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      "text": "Imagine it's 2033. We are fully in the AI Age. The world looks very different than it did just 10 years ago. But is that because AI tools have unlocked human creativity and productivity? Or is it because they have taken over our jobs or ... both?",
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      "text": "The wonder and the worry comprise the central tension we explore in this issue. Being pragmatic, we're going to assume AI tools will continue to flourish. We'll talk about how brands and tech companies can play a role in helping nudge people toward the wonder by developing these tools responsibly and keeping in mind that humans have to buy into AI for it to achieve the full marvel of these new tools.",
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      "text": "(Source: Ipsos Global Advisor survey conducted May 26-June 9, 2023, among 22,816 adults across 31 countries.)",
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