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  "documentTitle": "WHAT THE FUTURE: INTELLIGENCE",
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      "text": "As AI technology is integrated more deeply into our lives, it will be essential for brands to know the unique needs of their audience.",
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      "text": "A recent Ipsos survey found that 16% of Americans say they've used a text-based or visual generative artificial intelligence system... Successful brands build their product strategy around the needs of their audience.",
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      "text": "(Source: Ipsos survey conducted May 11-19, 2023, among 1,000 U.S. adults who use generative AI.)",
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      "text": "What brands should know about AI early adopters",
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