{
  "docId": "019dd923-5de0-76bd-a166-cf39a903ce1b",
  "docSlug": "15f72c577f95a200",
  "documentTitle": "Market Year in Review and Outlook 2021",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 40,
  "pageCount": 41,
  "prevPage": 39,
  "nextPage": 41,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-cf39a903ce1b/40",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-cf39a903ce1b#slide-40",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.85,
        "x": 0.05,
        "y": 0.34
      },
      "kind": "chart",
      "text": null,
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0860b96f-8bdf-42ef-9ec6-ade08c8b7cfb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Vacancy Rate: 3.4%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-edac-778d-bcd7-ef6fab5cf420",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.05,
        "y": 0.78
      },
      "kind": "source-note",
      "text": "Source: CMHC",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f60e0ce8-e9db-46d1-83f7-94db526c5518",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.55,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "CMHC Vacancy Rates Climbed in 2020",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58630de3-be6d-45de-98ac-b77f90c7a8f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.05,
        "y": 0.29
      },
      "kind": "title",
      "text": "CMHC Purpose-Built and Condominium Apartment Vacancy",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1f1651f-aab1-4d4f-81e5-064ff0bef35c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "d6138f53-9b91-4c5b-ba9f-388408298920",
      "evidence": "CMHC Purpose-Built and Condominium Apartment Vacancy",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 41,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b8dd8bfa-91dd-4522-ab56-3163fa86236f",
      "evidence": "The document presents data on the impact of COVID-19 on the market and the potential benefits of home sales.",
      "position": 0,
      "objective": "Highlighting the economic benefits of home sales",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 40,
      "from": 13,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "9e3797fd-da1d-4f1a-8fff-9fd62114d1ae",
      "evidence": "The document presents data on customer behavior, including likelihood to purchase a home, incidence of first-time home buyers, and influence of COVID-19 on area most likely to purchase home.",
      "position": 1,
      "objective": "Understanding customer behavior and trends",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}