{
  "docId": "019dd923-5de0-76bd-a166-ca3f17dd9f7e",
  "docSlug": "56575e7d1b649e88",
  "documentTitle": "A NEW WORLD DISORDER?",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 80,
  "pageCount": 121,
  "prevPage": 79,
  "nextPage": 81,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 100,
  "notes": "The chart uses a dual-bar structure (top for agree, bottom for disagree) sorted by agreement level.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-ca3f17dd9f7e/80",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-ca3f17dd9f7e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-ca3f17dd9f7e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-ca3f17dd9f7e#slide-80",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.65,
        "x": 0.32,
        "y": 0.22
      },
      "kind": "chart",
      "text": "Global consumer agreement/disagreement with responsible brand purchasing",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dbc8c409-aa31-4c82-b630-ac44397fc735",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "% agree: 64%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f384-7548-b58c-8d72ac73f131",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.03,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "To what extent do you agree or disagree with the following statement? I try to buy products from brands that act responsibly, even if it means spending more",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1fb1e47f-0400-4024-bf8d-88057b3ed773",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.03,
        "y": 0.65
      },
      "kind": "source-note",
      "text": "Base: 48,579 adults aged 16-75 across 50 markets, interviewed online between 23 September and 14 November 2022. Source: Ipsos Global Trends 2023",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00f3f296-8529-44a8-87ad-46f583a7ac8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.95,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Many people want brands to help society, and consumers claim to be prepared to pay more to support them",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d301e2a4-c6b8-4c91-8fff-6fbcca465baf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 90,
      "from": 10,
      "beatId": "31f13053-3b4a-483a-a23d-b0346385fcf2",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck provides satisfaction by presenting trends and data to support the need.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}