{
  "docId": "019dd923-5de0-76bd-a166-ca3f17dd9f7e",
  "docSlug": "56575e7d1b649e88",
  "documentTitle": "A NEW WORLD DISORDER?",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 73,
  "pageCount": 121,
  "prevPage": 72,
  "nextPage": 74,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Part of a series of 'Thought Starters' slides in an Ipsos Global Trends report.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-ca3f17dd9f7e/73",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-ca3f17dd9f7e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-ca3f17dd9f7e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-ca3f17dd9f7e#slide-73",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Does your brand or organisation have a role to play in relieving some of the tensions in our society, where government cannot?",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f384-7548-b589-e0a41ebbe455",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.25,
        "x": 0.75,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6305500-32a6-4022-ac64-9ab9cb67bc1e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.23,
        "x": 0.27,
        "y": 0.27
      },
      "kind": "list",
      "text": "How do you continue to take a stand and align your organisation’s values with your customers’ values? How do you respond to potential backlashes?",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34c5fe93-a85a-4473-84d4-fb3da034004f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.23,
        "x": 0.036,
        "y": 0.27
      },
      "kind": "list",
      "text": "Does your brand or organisation have a role to play in relieving some of the tensions in our society, where government cannot?",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67c74426-5127-464c-b7ab-1cc7eceddadd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.23,
        "x": 0.505,
        "y": 0.27
      },
      "kind": "list",
      "text": "Do you have a role in keeping the peace, enabling a mature, calm debate among those with differing points of view?",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "909e2bb6-50f1-4d05-b7c6-17db49cbfcd4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.036,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "73 © Ipsos | Global Trends | Feb 2023 | Version 2 | Public",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50d17184-c877-4ffa-99af-114ca60e550b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.62,
        "x": 0.036,
        "y": 0.075
      },
      "kind": "title",
      "text": "Consumers want brands to take a stand and help to heal divisions",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf1ae0d5-62df-4d6f-857a-63d7bcd049b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.036,
        "y": 0.22
      },
      "kind": "title",
      "text": "Thought Starters",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6fcaf74-b71b-41c1-b16e-a0b9da3c9361",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "1702a449-3aa4-4883-9906-56cdcff3596b",
      "evidence": "The slide poses questions to the audience, encouraging them to think about their role in taking a stand and aligning their organization's values with their customers' values.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 90,
      "from": 10,
      "beatId": "31f13053-3b4a-483a-a23d-b0346385fcf2",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck provides satisfaction by presenting trends and data to support the need.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}