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  "documentTitle": "A NEW WORLD DISORDER?",
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      "kind": "callout",
      "text": "The world that has lasted since the Second World War is splintering: dominant institutions are falling, populations are in conflict, and opposition groups are sowing discord.",
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      "text": "global sentiment: 64%",
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      "text": "We're entering a 'new world disorder'. We can no longer afford to focus on the big issue at hand, because there are many interrelated issues at play. As we enter 2023, we've emerged from a global pandemic only to find ourselves immersed in a looming financial crisis, a climate crisis, a war waged by Russia on Ukraine – which is causing an energy crisis – and long-standing inequalities blooming into geopolitical crises around the world. The biggest concern: an economic crisis that is sharpening an economic divide and raising questions around the role of business. While this looks different in markets like Argentina, which has faced high inflation since the 1980s, overall, the world is most concerned about inflation (63%) and energy costs (49%). We are seeing a movement away from shareholder value at all costs, to a greater understanding of the human and environmental toll that capitalism takes. Yet we know that purpose-driven buying is often trumped by cost sensitivity, so what happens when cost and purpose are in even greater conflict? Another shift we are seeing is a growing tension",
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      "kind": "paragraph",
      "text": "between global and local. To be clear, most people across the world believe that globalisation is good for them (64%). But while we appreciate globalisation and how it helps create cross-cultural understanding and increase the accessibility of goods, we see nationalism prevailing at a governmental level and defences being raised. Nationalism and populism remain powerful forces, and attractive to people who live in societies that are under pressure. Meanwhile, climate change has become a visceral reality and existential threat: in 2022 we saw 10 climate-related disasters top $3bn each in damages1. There is rampant debate about how to address it: while some are putting the responsibility squarely on the shoulders of governments and systems, others – particularly younger people around the world – expect brands and governments to step up and solve systemic issues. These crises will not go away any time soon. The world order that has lasted since the Second World War is splintering: dominant institutions are falling, populations are in conflict, and opposition groups are sowing discord.",
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      "text": "1. Ipsos | Global Trends | Feb 2023 | Version 2 | Public",
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      "kind": "title",
      "text": "The world isn't in crisis. The world is in crises.",
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