{
  "docId": "019dd923-5de0-76bd-a166-bc7a82b0ea79",
  "docSlug": "7e75466aeac533d8",
  "documentTitle": "CX GLOBAL INSIGHTS 2025",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 8,
  "pageCount": 12,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "key_takeaways",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-bc7a82b0ea79/8",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-bc7a82b0ea79",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-bc7a82b0ea79.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-bc7a82b0ea79#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.68,
        "y": 0.32
      },
      "kind": "callout",
      "text": "Emotionally attached are more actively promoting the brand they use to others.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3d7cf29-faa8-4bc9-8d7b-203e7bc5ada9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.62,
        "x": 0.035,
        "y": 0.26
      },
      "kind": "chart",
      "text": "Bar chart showing recommendation frequency: Unfulfilled (3.2), Functionally satisfied (3.2), Emotionally attached (5.7)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "adf93fad-751b-4693-b6d7-4323ddde8c7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Average recommendations: 5.7",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9de0-39e90f90fa9f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.035,
        "y": 0.19
      },
      "kind": "paragraph",
      "text": "How many times have you positively recommended BRAND to friends and family in the last 12 months?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1d21f32-914a-4325-9c0d-b809a987e753",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.8,
        "x": 0.035,
        "y": 0.07
      },
      "kind": "title",
      "text": "Emotional attachment is associated to higher rates of recommendation hence contributing to customer acquisition",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aca069ad-326e-4ddb-aece-333ab1d65e11",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "5a4f4a58-6362-4484-8bf1-237444f1e155",
      "evidence": "The slide mentions 'friends and family' as the target for recommendations, indicating a focus on a specific audience.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 8,
      "beatId": "f7b4e50f-4e73-4329-94e5-e3dabe510656",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The additional key takeaways and building blocks of CX success slides demonstrate satisfaction with the current state of CX and provide a path forward.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "9de4d6a9-3b9e-4817-b9b8-55d5174a098a",
      "evidence": "The document highlights the benefits of good CX and the drawbacks of poor CX, implicitly addressing the cost of inaction.",
      "position": 0,
      "objective": "What are the consequences of not prioritizing CX?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 9,
      "from": 5,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "a808c821-dda9-45b7-a04a-8365c4c8304f",
      "evidence": "The document cites customer opinions and expectations regarding CX and AI.",
      "position": 1,
      "objective": "What do customers think about CX and AI?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}