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      "text": "We have launched our CX Global insights 2025 to unveil trends and opportunities to elevate your Customer Experience. This high profile thought leadership spans multiple sectors and countries. A standardised benchmark study that covers CX performance and KPIs across sectors, the importance of creating an emotional attachment with customers, its impact on customer and business outcomes and which experiential and emotional levers brands need to pull to create stronger relationships. The report also outlines best practices across sectors and delves into critical \"Moments of Truth\" in the customer journey, current CX trends and hot topics such as customer expectations, advocacy and AI. We're here to help you interpret how it impacts your company or organisation. For more information contact: CX-Insights@ipsos.com",
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